Gap’s Brand Values Got Them Simon Biles From Nike
** Ending a six-year deal with Nike, Simone Biles announced that she has chosen to partner with Gap Inc’s Athleta brand. The four-time Olympic gymnastics champion posted on Instagram that…
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Hair by Amazon
What’s in this article: Amazon is opening a hair salon to test new technology that offers customers a preview of how they’ll look with a new hair style or color…
Plan for a Wild Mother’s Day
What’s in this article: The Bronx Zoo continues to offer various forms of gifts to make up for lost ticket and membership revenue in 2020 Now with Mother’s Day just…
Decathlon’s New Competitive Advantage: Actually Helping Customers
What’s in this article: Decathlon UK launched its sustainability initiative, Second Life, to “inspire positive change for the planet and its people” The sports retailer also promotes a “Sport Makes…
5 Core CRM Values Every Brand Needs to Follow
Many brands fall short when it comes to delivering top value to their customers. Chico’s FAS, the American women’s clothing and accessories retailer, is not on that list of brands.…
Home Depot Engages Customers with DIY Live
What’s in this article: Home Depot has discovered that adapting its in-person workshops to a virtual audience is a good way to differentiate itself Using the live streams, found on…
Under Armour Tackles Climate Change and Shapes the Future of Body Image
What’s in this article: Under Armour promises to reduce greenhouse gas emissions by 30%, ramp up sourcing of renewable electricity and achieve net-zero greenhouse gas emissions by 2050 The sportswear…
Identify Social Use Segments in 2021
What’s in this article: Pew Research just reviewed its finding of American usage of social media – here’s the breakdown It’s important for marketers to bear in mind which channel…
Cookieless Cosmetic Marketing: The e.l.f. Approach to Personalization
What’s in this article: l.f. launched its beauty squad program to see the digital journey toward purchase made by its customers who purchase through channels that are not under its…
Barilla Raises Awareness for Carbonara Day And A Cause
What’s in this article: Barilla created a film about the origins of the popular pasta set in Rome, 1944 In its text on the video, Barilla urges viewers to take…
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