Category: amazon


B2CRM News: Jack Harlow and Jonny Cota Help Mix…

It’s always amazing to see how an ad by a small brand or an unknown agency goes viral. Equally, it’s impressive when a huge one is doing something so smart and low-fi.

This week, on our B2CRM News Highlights, we bring you two examples of when big names combined content and merchandise in ways that at least at their core – any marketer can try with their brand.


The B2CRM News Highlights weekly segment is part of PostFunnel Insider, powered by Optimove.

Check out previous clips, our 7 commandments of CRM, and the weekly CRM hack, all on our YouTube channel.

From last week:

Watch: CRM Hack on How to Reduce Subscription Cancellations, B2CRM Weekly News Update with John Oliver and Pringles, and CRM Analysis on Essence

The post B2CRM News: Jack Harlow and Jonny Cota Help Mix Content and Merch appeared first on Post Funnel.


Iconic Villain Style Comes to the Disney Store on…

Last month, we saw the partnership between American Eagle and Disney to bring out a holiday collection featuring classic characters like Mickey Mouse. But the sweet aspect of the Disney brand is not everyone’s cup of tea.

Sometimes it seems as if the bad guys have more fun – or at least a better style sense. Certainly, the evil queens and fairies featured in Disney films make a far stronger impression than the nominal heroines.

For those who want more spice than sugar, Disney set up a different kind of collaboration with Heidi Klum to put a completely different spin on dressing up as a Disney character.

For all those who disdained dressing up like a Disney prince or princess because they identified far more with the characters with a dark streak, they now have the opportunity to wear their less-than-pure heart on their sleeve, back, front, head, legs, or feet.

Thanks to Heidi Klum’s collaboration with Disney on the new Villains line, you can now be dressed in full Villain style from head to toe. Wearable options extend to villain-decorated socks, T-shirts, jackets, sweatpants, and hats available exclusively through the Disney store on Amazon.

Why decorate clothing with Disney villains? Klum designer told WWD that she finds them fascinating: “they’re iconic and we have all grown up loving them and their stories,” so she was very happy to draw on her favorites to create this new causal line of clothing for Disney.

She added: “They each have their own mysterious personalities and I used that inspiration, with modern design elements, to create something that felt both cool and comfortable.”

The launch in early December brings out the line in time for holiday gift-giving with prices ranging from about $10 for a pair of socks to $129 for a bomber jacket. The options do make the perfect gift for someone who proudly claims a place on Santa’s naughty list.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

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How Walgreens is Preparing to Fight Amazon on the…

Data recently published by Tech Crunch predicts that by 2025, online pharmacy services will hit revenues of $131 billion worldwide while prescription drugs are estimated to grow to an industry worth nearly $1.3 trillion (worth $904 billion today).

There’s little surprise as to why Amazon is getting into this space. And why online pharmacy services strive to provide customers with the best omnichannel experience by paying close attention to consumer behavior trends and adapting to today’s shifting preferences.

 Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

Last week, Walgreens introduced their new safe and comfortable pick-up service where customers can shop online and pick up their products in stores, drive-throughs, and curbsides in just 30 minutes.

“This is a new beginning for Walgreens in a lot of ways,” exclaimed Pat McLean, Walgreens CMO. “It’s a redesigned mobile app experience that is a gateway to all things Walgreens.”


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As we alluded to in the second paragraph here, Walgreens is not practically reinventing things only to do better CRM and adjust to shifting customer behaviors. Because now they face the long-coming competition of Amazon Pharmacy.

The F**K-ALLL giant launched a delivery service for prescription meds in the U.S. – which will offer free 2-day delivery to Prime Members (of course), a helpline with pharmacists, and discount cards for lower prices on health and wellness products.

To beat Amazon on the health front, Walgreens has implemented a thorough redesign of their recently overhauled mobile application that scales their unique eCommerce and digital capabilities.

“When you want to get your COVID vaccination, are you going to call Amazon, or are you going to call Walgreens or CVS?” James Kehoe, Walgreens Chief Financial Officer, asked rhetorically in response to Amazon’s role in the industry.

Walgreens has another plan of action in mind to overpower the pharmacy store behemoth, CVS, which recently introduced QR codes that allow in-store shoppers to pay touch-free, among other transformations.

In retaliation, Walgreens has introduced a more robust loyalty program called myWalgreens.

“It will reposition the Walgreens brand by utilizing myWalgreens and Walgreens pick-up as the ultimate convenience and the ultimate personalization when it comes to health and wellbeing,” said McLean.

myWalgreens offers additional new benefits such as cash rewards for its loyalty program members, including 5% cashback on Walgreens-branded products and other “Only For You” deals.

Customers will be able to use all features of the new myWalgreens loyalty program at 9,000+ Walgreens stores. Personalized deals and product recommendations are also on offer, along with the ability to “Donate your Walgreens Cash Rewards” to a charity.

We find these moves go in line with PostFunnel’s analysis of Walgreen’s basic CRM practices in a post-Covid world  – where the brand got a perfect score for treating customers to incentives and perks and being helpful – back in July.

“Walgreens is delivering an unparalleled experience to help customers and patients manage their health and wellbeing during the most severe health crisis of our lifetimes,” said John Standley, Walgreens president, in a statement.

“As always, our more than 25,000 community pharmacists remain at the core of our offering. Our pharmacists and patient-care teams do far more than just filling prescriptions — they provide trusted advice, personalized support, and a vast range of services.”

Would that be enough to stave off the Amazonian attack? To us, there’s a lot of relevant brand equity that Walgreens can leverage. And it seems to us like these moves will provide a firm answer to Amazon Pharmacy.

Check out our CRM analysis on Walgreens

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B2CRM News: Amazon Weird Data Initiative, Boston Beer’s Surprising…

Data can come in all shapes and sizes. And there are so many useful ways to use it. Just today we talked about how Tula used the data from a widespread customer survey to re-invent the way it describes its own category.

So, yeah– there are many ways to collect valuable data. And now, Amazon also wants you to proactively give them your data – but by… sending them your non-Amazon receipts. Yup.

Watch the video below for more context, and learn what’s behind Boston Beer’s increase in sales (even when Samuel Adams’s figures are declining).

The post B2CRM News: Amazon Weird Data Initiative, Boston Beer’s Surprising Sales Figures appeared first on Post Funnel.

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