Marketing with Pride
What’s in this article: Just in time for Pride Month, LEGO announced that it will be launching LEGO® Everyone is Awesome The set is designed to “celebrate the diversity of…
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Three Ways American Eagle Outfitters (AEO) is Growing Through Its Existing Customers
What’s in this article: Customer interest in social responsibility is at an all-time high, and brands must practice it Setting an example, American Eagle is fighting for social justice, helping…
Toy Story Replay
What’s in this article: Mattel Inc. launched Mattel PlayBack to enable customers to recycle toys once they’re done playing with them The company wants to insist that its toys are…
How Banana Republic Is Increasing Footfall In 2021
What’s in this article: Three strategies Banana Republic, from the Gap family of brands, is using to bring customers back to stores How marketers are working through challenges and what…
B2CRM News: Some Consumer Stats From Snapchat, and Mother’s Day Sensitivity
We stumbled upon some interesting stats from Snapchat regarding back-to-school and Fall sports predicted shopping habits of their demographics. And, on how some incredibly aware and sensitive brands dealt with…
Why Settle for Ten When You Can Get Eleven?
What’s in this article: The idea of connecting with customers in the spirit of joy is the idea behind 7-Eleven’s new campaign The videos are not just about grabbing a…
Dove Reverses the Made Up Selfie
What’s in this article: The Dove Self-Esteem Project aims to ensure that the next generation of girls grow up having confidence in the way they look Dove is making the…
Plant Style in Your Home with Target’s Virtual Reality
What’s in this article: Target’s collab with plant enthusiast, Hilton Carter is coming to select stores May 14 2021 This move makes sense as lockdowns increase people’s interest in making…
Hot Off Twitter: Top Email Marketing Examples from Chipotle
What’s in this article: Chipotle reported 133.9% growth in digital sales in Q1 2021 and it only spends 3.3% of its revenue on marketing The Newport Beach-based fast-casual restaurant chain’s…
Today’s Teen Trends
What’s in this article: A summary of the latest insights into teenager trends: favorite brands, social media platforms, and spending patterns The key to successful targeting is not just to…