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Facebook (also) wants you to think of Christmas in June
What’s in this article: Facebook launched its 2021 Holiday Marketing Guide in June – here’s why At the beginning of June Snapchat started pushing holiday marketing. Now, Facebook dropped its…
Toy Story Replay
What’s in this article: Mattel Inc. launched Mattel PlayBack to enable customers to recycle toys once they’re done playing with them The company wants to insist that its toys are…
The SMS Advantage for Marketing
What’s in this article: To market effectively, you can’t just stick with what worked in the past; you have to use what works now 70% of customers consider texting a…
Home Depot Engages Customers with DIY Live
What’s in this article: Home Depot has discovered that adapting its in-person workshops to a virtual audience is a good way to differentiate itself Using the live streams, found on…
Identify Social Use Segments in 2021
What’s in this article: Pew Research just reviewed its finding of American usage of social media – here’s the breakdown It’s important for marketers to bear in mind which channel…
3 Quick Examples of How Gap is Advancing Customer-Driven Strategies
What’s in this article: Gap uses several strategies to build deep connections with customers Here are a few of the ones we’ve noticed recently, including creative sets that are open…
Candles for a Cause Put Fragrance on Tap
In this article: Bars and those who work in them incurred major losses from pandemic lockdowns Miller Lite’s line of scented candles let those who miss bars smell them at…
Pros and Cons of Real-Time Marketing
With 64% of consumers expecting companies to interact with them in real-time, real-time marketing is now a necessity. Real-time marketing streamlines the buyer journey and allows for quicker purchasing, and…