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Marketing for Mobile in 2021
What’s in this article: How to best incorporate smartphones and mobile usage into every aspect of your marketing plan Anytime you’re able to create a targeted, personalized experience for your…
The SMS Advantage for Marketing
What’s in this article: To market effectively, you can’t just stick with what worked in the past; you have to use what works now 70% of customers consider texting a…
3 Key Takeaways from the Best Quarantine Marketing Campaigns
What’s in this article: How to use humor like Match How to communicate sincerity like Expedia How to deploy nostalgia like Budweiser With widespread shutdowns, remote work, and a rollercoaster…
Take Advantage of Product Returns
They loved your product — until they didn’t. Maybe it looked different in person, didn’t meet their expectations, was damaged, or they simply changed their mind. Whatever the reason, your…
2020 Top Marketing Channels
2020 has been one crazy year. The chaos brought on significant shifts in consumer shopping behavior and has changed the importance of marketing channels. Take a look at the marketing…
Consumers Engage with Content by Their Favorite Stars
With events and movie shoots on hold due to COVID-19, celebrities are finding ways to remain relevant and keep their fans engaged. Read on to find out how consumers engage…
Omnichannel Personalization With CDP
In today’s shop anywhere, anyhow world, omnichannel personalization is key to effective customer engagement, and 85% of consumers want it. However, brands are failing to meet customer expectations around personalized…
3 Brands Winning the Social Media Game
By now, we all have a pretty good idea of what not to do on social media. What’s harder is getting it right, creating a strong brand presence that resonates…