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How Jessica Alba is Putting You Front and Center
What’s in this article: Jessica Alba’s The Honest Company made its debut on the NASDAQ exchange May 5 The actress and businesswomen used social media and digital marketing to drive…
How to Build a Data-Driven Influencer Marketing Strategy
Influencer marketing remains an effective way to reach mass audiences and drive sales. Almost three out of four consumers said they would spend up to $629 on a purchase inspired…
From the Vault: Influencer Marketing
This is the second part of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic. You can see…
TikTok’s Influence In 2020
With COVID-19 keeping the world indoors this year, TikTok has experienced a surge in growth as the social media platform was the go-to place for many in 2020. As we…
How Influencer Marketing is Changing in 2020
Influencer marketing can be a massively successful strategy for companies looking to grow brand awareness and increase sales. However, there’s more to influencer marketing than putting products in the hands…
Consumers Engage with Content by Their Favorite Stars
With events and movie shoots on hold due to COVID-19, celebrities are finding ways to remain relevant and keep their fans engaged. Read on to find out how consumers engage…