Category: CRM

CRM

CRM For Advertising Agencies: How to Cultivate Teamwork and…

What’s crazy cool about the advertising business is that small boutique operations run by creative minds can compete with big corporate behemoths of advertising like Dentsu, Ogilvy, Havas, BBDO. It’s all about creativity and a bit of business acumen.  The creativity we can’t help with, that was up to God and your parents, but we […]

The post CRM For Advertising Agencies: How to Cultivate Teamwork and Communication appeared first on Nimble Blog.

CRM

CRM for Wholesalers & Distributors: How to Integrate All…

Wholesale Distribution is reimagining itself probably more so than other industries under the rule of a pandemic. When social distancing is the new norm, companies are trying to automate every possible leg of the process from manufacturer to the client. This is when warehouse, logistics, shipping, and distribution software are expected to further help this […]

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CRM

CRM For IT Industry: Software Developers, Cloud Engineers, and…

The global Information Technology Industry is forecasted to reach revenues of $4.8 trillion by the end of the year 2020 according to IDC. The industry is as exciting to be part of as it is ridden with all sorts of challenges, big and small, including lack of skilled talent, cybersecurity issues, lack of agility, outsourcing […]

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CRM

4 Customer Experience Management Stats — and What They…

Here at PostFunnel, we’re all about making data-driven decisions — and helping you do the same for your business.

(It just makes sense to do so: With the right data in hand, you’ll always know the best direction to take your marketing campaigns and initiatives.)

While you certainly want to pay attention to the data your team collects (and your audience provides), it’s also important to keep up with the more overarching trends weaving themselves through the eCommerce realm.

To that end, we’re going to take a look at four key eCommerce statistics that paint a clear picture of the state of customer experience management — in 2020 and beyond.

Let’s dive in.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

CX Leaders are Three Times More Likely to Exceed Their Marketing Goals

According to the 2020 Digital Trends Report from Adobe, companies that prioritize customer experience management are 300% more likely to reach and exceed their goals than their competition.

What’s more, CXM leaders also see three times the returns from their efforts, too.

Simply put:

Optimizing your overall CX will lead to more revenues and larger profits for your business.

To be sure, we’ve known this would eventually be the case for a while now.

(Remember back in 2013 when Walker predicted that CX would overtake price and product as the key factor for consumers’ purchasing decisions? Well…here we are.)

Of course, this isn’t to say that the quality and price of your product don’t matter.

The point of that prediction is that those things are table stakes by today’s standards. To truly set your brand apart from your competition, you need to jampack your entire CX with value at every point along the customer’s journey with your brand.

The key to optimizing the customer experience in 2020: Contextual personalization.

By now, it’s not enough for brands to offer surface-level personalization. Yes, it’s still crucial to provide personalized product recommendations and the like — but this is really the bare minimum you can do for your customers at this point.

You need to take your personalization efforts to the next level.

This means transitioning to a more customer-centric mode of operations, and gaining a more holistic understanding of your audience — both as consumers and as people. This enables your marketing team to more effectively map your customer journey, and better anticipate your customers’ needs and expectations along this journey.

Once you have a clearer idea of your overall customer journey, you can then work on injecting contextual personalization throughout your entire customer experience.

Again, the goal isn’t to just slap basic personalization tactics on top of a generic customer experience. Contextual personalization is about being able to deliver exactly what your individual customers need at any given moment to help them move forward in their journey.

The lesson to take from all this is simple:

If you’re not laser-focused on providing a hyper-personalized experience to your customers, you’re leaving a ton of opportunities on the table — and are likely falling well behind your competition.

Spending on CXM Technology Will Reach $641B by 2022

Of course, providing such an enhanced customer experience requires strategic and liberal use of technology across the board.

It’s no surprise, then, that global spending on CX-related technology is expected to exceed $641 billion by 2022.

Overall, brands continue to invest more and more into technology related to three key areas:

First and foremost, we’re seeing brands adopt AI-driven software and tools to supercharge their customer experience. With artificial intelligence and machine learning in the driver’s seat, your team can easily deliver on your hyper-personalization promises in a variety of ways, such as:

  • Behaviorally triggered outreach and engagement
  • Conversational marketing tactics, such as chatbots and conversational landing pages
  • Delivering dynamically generated content and offers

Another key area where tech comes into play is in delivering an omnichannel experience to the consumer. Here, the goal is to immerse your customers in your brand’s experience by interconnecting your channels (and the experiences you provide on them). In turn, your brand will become almost ubiquitous in your customers’ lives.

Making the shift to omnichannel is also about making the purchasing process more streamlined and convenient for your customers. To this end, we’re seeing brands continue to invest in technology to improve their checkout processes via social commerce, additional payment options, and more.

Companies are also looking to use technology to get better control of their company data, organizational knowledge, and digital assets. By centralizing this data — and making it easily accessible for your team — you’ll ensure your team members always have the information they need to deliver top-notch value to your customers.

There’s no doubt about it: Your tech-related expenses are going to continue to increase as time goes on.

It’s vital, then, that you take a strategic approach when adopting new tools into your tech stack to ensure the returns you experience are worth the investment.

82% of Consumers Expect Immediacy from Their Favorite Brands

According to Hubspot, 82% of consumers expect an immediate response from the brands they do business with after reaching out for support.

On the surface, the message here is pretty obvious:

You need to have structures in place that enable your team to provide immediate assistance to your customers whenever they’re in need.

(A quick note: “Immediate” in this context means ten or fewer minutes.)

This is a huge reason live chat and chatbots have become so en vogue in recent years. By optimizing and/or automating your service and support efforts, you’ll always be able to respond quickly and efficiently to your customers’ requests.

Providing self-service options — such as FAQs, knowledge bases, and other informational content — can also help deliver immediate solutions to your customers. Here, you’re cutting out the middleman (your support team) and allowing your audience to take matters into their own hands.

(Needless to say, you need to optimize these resources in order to deliver value to your audience.)

Again, we’re talking here about immediacy with regard to individual interactions with your customers.

On a deeper level, though, this expectation of immediacy applies to your approach to customer experience management, overall. In order to continually provide for your customers, you need to stay on top of the shifts, changes, and evolutions occurring throughout your industry.

Again, becoming data-driven is essential here.

More than just being able to react to changes in your industry, being data-driven puts you in position to proactively lead your industry in the right direction with regard to customer experience management.

By becoming data-driven, your marketing team will inherently become more focused on growth (as opposed to maintaining the status quo).

When growth becomes your team’s main goal, you’ll always be looking for the “next big thing” you can do to enhance your customer experience — and will consistently be able to cater to your audience’s evolving expectations.

How to build your customer model

One-Third of Consumers Will Defect from Brands They Don’t Trust

A recent study by IBM found that an astounding 33% of customers will stop buying from a preferred brand if they lose trust in the company.

(In fact, the report shows that one-third of consumers have actually defected to a competing brand due to a decrease in trustability.)

So, to be clear:

If you aren’t instilling trust in your customers throughout their experiences with your brand, you’re going to lose them.

Building trust within your target audience is done both on an individual and “big picture” basis.

In terms of the individual customer, it’s vital that they’re able to trust your brand to provide for them as expected. This means:

  • Following through on the claims and promises your brand makes
  • Taking the time to acknowledge and consider the individual customers’ needs and expectations
  • Providing a consistent — and consistently valuable — experience to your customers whenever they engage with your brand

For the most part, building trust within your individual customers will take time; that’s just how trust works.

Still, you can increase their likelihood of trusting you by becoming more open and transparent across the board.

For one thing, the modern consumer needs to know they can trust your brand with their personal information. Yes, the GDPR and similar legislation have made it mandatory for brands to be transparent with how they use their customer data…but your customers will expect this transparency regardless of what the law says.

It’s also essential that your organization be transparent in terms of how your business operates, providing good reason for the modern, socially-conscious consumer to trust you from the get-go.

Some key facts to consider:

  • 73% of consumers trust businesses that can maximize profits while also improving the conditions of the communities they operate in
  • 67% of younger consumers want brands to keep them informed as to how they support and empower their team members
  • 72% of US consumers feel it is more important than ever for brands to reflect their personal values

A better way to define your VIPs

Most importantly, the report from Edelman shows that 81% of brands say they need to trust that a brand will always “do the right thing” before they decide to buy from them.

Now, we hope this goes without saying, but we’d be remiss if we didn’t make clear:

Do. Not. Fake. It.

Whether we’re talking about the claims you make about the value of your product or your public commitments to various social causes, they need to be legitimate.

First of all, it’s the right thing to do.

(See the stat we just mentioned for a reminder of why that’s important.)

Moreover, your customers aren’t just more conscious of these aspects of your business; they’re also more knowledgeable about them, as well. The modern customer does their research — and will ultimately dig up the truth about your brand, whatever it may be.

Again, this isn’t to say you should do a better job of hiding the less-than-responsible things your company does. It’s to say you shouldn’t be doing these things in the first place.

Along that same wavelength, you shouldn’t be looking to build trust as a means to generating more business. Rather, you want to see the strong relationships you build with your customers as ends unto themselves — knowing that this will lead to better things for your business moving forward.

The post 4 Customer Experience Management Stats — and What They Mean for Your Business appeared first on Post Funnel.

CRM

Podcasts We Loved: December 2020

This month on our Podcast (Episodes) We Loved (and that we think marketers should give a listen to) – from this passing month of December – we bring you 12 episodes because… well, cause it’s the 12th month of the year. How’s that as an excuse?

No, really, it’s because there was too much great content to choose from, and I just couldn’t narrow it down further – after leaving out many great conversations.

I did try to stay away from all the year-end summaries as much as I could, though. Because I didn’t want a random date change take the place of actual, quality content.

Enjoy!

(all episode descriptions below are the original show’s text)

(links are to Google Podcasts)

1. Is it Too Late for General Motors to Go Electric?(49 mins)

Freakonomics, Dec 3

G.M. produces more than 20 times as many cars as Tesla, but Tesla is worth nearly 10 times as much. Mary Barra, the C.E.O. of G.M., is trying to fix that. We speak with her about the race toward an electrified (and autonomous) future, China and Trump, and what it’s like to be the “fifth-most powerful woman in the world.”

**

2. How to foster true diversity and inclusion at work (23 mins)

TED Talks Daily, Dec 3

When companies think of diversity and inclusion, they too often focus on meeting metrics instead of building relationships with people of diverse backgrounds, says Starbucks COO Rosalind G. Brewer. In this personable and wide-ranging conversation with TED current affairs curator Whitney Pennington Rodgers, Brewer invites leaders to rethink what it takes to create a truly inclusive workplace — and lays out how to bring real, grassroots change to boardrooms and communities alike.

**

3. Mariah Carey on the Rise of Her Christmas Anthem (21 mins)

The Journal, Dec 11

Mariah Carey released “All I Want for Christmas Is You” 26 years ago to moderate success. Today, the song is a megahit and Christmas playlist staple. What happened? WSJ’s John Jurgensen called up the “Queen of Christmas” to find out.

**

4. We Buy A Lot Of Christmas Trees (29 mins)

Planet Money, Dec 12

Nick and Robert head to the world’s largest Christmas tree auction with $1,000 and a truck. And get schooled in the tree market.

**

5. A look at the state of retail, as holiday shopping wraps up (27 mins)

Marketplace, Dec 17

Retail sales fell a bit more than 1% in November, which matters because that most likely includes the first wave of holiday shopping. And now that we’ve passed a lot of retailers’ holiday shipping deadlines, sales are likely to slow further. On today’s show: how the pandemic is affecting retailers and consumers alike. Plus, what the SolarWinds hack could mean for the U.S. economy and why fewer Americans are moving this year.

**

6. The solution to clothing’s sustainability problem with Patagonia’s CEO (39 mins)

Business Casual, Dec 17

Last episode, we got a deeper understanding of fast fashion’s unfathomably negative impacts on the environment and supply chains across the globe. That was step 1—identifying the problem.

In this episode, we get step 2—understanding what we can do about it. I’m bringing in Patagonia CEO Ryan Gellert to speak about his experience leading a company steadfastly committed to environmental stewardship and worker protections…and still making money.

Because despite what fast fashion empires might suggest, there is a role for business to play in mitigating the negative impacts of consumerism. Don’t miss this one.

**

7. Facebook vs. Apple, Robinhood reckoning, and a prediction for Zoom (67 mins)

Pivot, Dec 18

Kara and Scott talk about Facebook’s ad campaign going after Apple as both companies face antitrust lawsuits. They also discuss the Massachusetts Secretary of the Commonwealth filing a complaint against Robinhood. In listener mail, we get a question about whether podcasters will go behind paywalls. Scott has a prediction for Zoom

**

8. What Corporate America Can Learn From Coke’s Reckoning With Race (23 mins)

The Journal, Dec 18

Two decades ago, black employees sued Coca-Cola for racial discrimination. The company pledged to turn things around — and it did. WSJ’s Jennifer Maloney and Lauren Weber explain how Coke successfully transformed itself into a more equitable company…and how it failed to stay that way.

**

9. Should Facebook Be Broken Up? (27 mins)

The Daily, Dec 17

This episode contains strong language.

When the photo-sharing app Instagram started to grow in popularity in the 2010s, the chief executive of Facebook, Mark Zuckerberg, had two options: build something comparable or buy it out. He opted for the latter.

The subsequent $1 billion deal is central to a case being brought against Facebook by the federal government and 48 attorneys general. They want to see the social network broken up.

Will they succeed? On today’s episode, we look at one of the biggest cases to hit Silicon Valley in decades.

**

10. AlgoPix Hits $2.4m Revenue Helping CPG Brands Monitor Competitors Pricing (20 mins)

Nathan Latka, Dec 18

Alogpix is the only place to understand eCommerce market share, pricing, and promotions of your competitors and category in real-time

**

11. The year live music died (30 mins)

Today, Explained, Dec 22

In the second of our five-part series, “You, Me, and Covid-19,” musicians explain how they got creative when live shows and tours were canceled.

**

12. Working from home? Take a break … if you can (25 mins)

Marketplace, Dec 27

With the COVID-19 relief bill still in limbo, we talk about how people working from home are attempting to take care of their mental health. It hasn’t been easy. Also, the travel industry is hurting, even during the holidays. Then we look at how a Black-owned puzzle company has managed to piece together success as a small business during the pandemic.

**

ICYM our past Podcasts We Loved

The post Podcasts We Loved: December 2020 appeared first on Post Funnel.

brand

How Do Nando’s CRM Practices Taste?

Welcome to episode 33 of PostFunnel’s Seven CRM Commandments series, where we get to Nando’s – home of the legendary flame-grilled Afro-Portuguese inspired, South African born PERi-PERi chicken. Today, we will be focusing our analysis on Nando’s UK – where the chain is massively popular.

And so, drum(stick)rolls, please!

1. Be Transparent 8/10

Nando’s was mentioned in the news at the beginning of the month along with McDonald’s for selling chicken that was fed on soya and this was linked to deforestation in Brazil.

Both firms admitted there was “more to do to ensure the feed used in their supply chains is sustainable.” Nando’s is getting a few points here by not avoiding the reports and openly talking about improving practices.

“We will be supporting research into more sustainable types of feed for chickens, which may include insects/algae, as part of our overarching commitment to environmental sustainability,” a Nando’s spokesperson told Footprint in August.

Additionally, a main part of the brand’s social media strategy revolves around real people – adding to the brand’s humanizing-factor (which is what transparency is all about).

2. Incentives and Perks 10/10

Nando’s offers customers incentives for ordering online, writing the following message on a dedicated webpage:

“Throughout December, use your Nando’s Card and spend £7 to bag yourself a free Orange Reward to use in January.”

There’s a “stay in the loop” newsletter signup offer as well as gift card perks. Nando’s also has a card that offers customers rewards and points that can be redeemed for a free lunch.

In fact, the brand has an entire rewards program – actually quite impressive for a QSR!

3. Be Relevant 10/10

All three banners on the brand’s HP slide gallery are very relevant to these times as banner 1 portrays seasonal/holiday marketing, while banners 2 + 3 address the coronavirus and the measures the brand is taking to keep customers safe when shopping.

Click & Collect options, and safe delivery alternatives have been added to the brand’s product offering to combat the virus.
You can truly tell the brand is acknowledging these challenging times through constant communication with customers on their site. For instance:

Nando’s has adjusted their FAQ page to answer any questions customers may have about ordering online. In fact, they have created an entire COVID-19 page that’s continuously updated to detail all the latest delivery options, guidelines on how they keep customers and employees safe, and more information.

It is all great for customers who are in and out of lockdown and for the constant uncertainty we all face. We particularly liked this personal note from Nando’s:

4. Be Helpful 7/10

Nando’s communications strongly support being sustainable as a restaurant and are seemingly taking its role in having minimal impact on the planet seriously. They do so by talking about climate change, investing in specialized equipment to reduce energy consumption, and building green working spaces.

Nando’s wrote on Twitter that it is helping support the campaign, Feeding Britain’s Children: “For those in need of help or for those wanting to help, please visit http://endchildfoodpoverty.org”

They are still losing some points for that thing from section #1 above.

We deducted a chunk of points here as many other brands we’ve analyzed to date have been making more prominent donations to be helpful and give back to the community at times of need. Some of which include monetary donations or significantly aiding those affected by the pandemic.

5. Realtime Personalization 4/10

The brand makes active use of product recommendations – pushing up-selling and cross-selling offers. When adding a PERi-PERi chicken dish to our cart, we were presented with so many additional (tempting) dishes to add to our order. Everything from starters and side dishes to sharing platters, extras, and even an entire kid’s menu. Not too personalized, though.
Also, after adding some dishes to our shopping cart, we didn’t have the option to return to the brand’s HP. When exiting the delivery page and re-entering Nando’s website – we were disappointed to see that all the dishes we added to our cart disappeared. Not exactly “personalization”, maybe more UX woes. But it does stand in the way of personalizing the experience further.
When logging off the website entirely and hopping onto our social media accounts, the brand made no real-time re-targeting efforts.

6. Master UX 6/10

Overall, our experience with the brand was fair. The look-and-feel of the website has a memorable personality. Nando’s uses a unique and fun font as well as real imagery of food to get your mouth watering.

Nando’s has an entire Explore category that offers customers the option to browse through music, art, blogs, and more – an entirely different experience for their community.

When ordering food, the menu was informative and easy to navigate through. The brand provides all the possible ingredients for customers, which is very useful and convenient for vegetarians, vegans, and customers with allergies, special diets, and religious beliefs. The brand also provides nutritional information for each of its dishes.

We liked that the brand added recipes to “bring the heat home” since cautious customers are likely to stay home a lot more.

However, the entire process of adding and removing of dishes from our cart wasn’t so straightforward – as well as adding our address of delivery. This is perhaps the most crucial part to master in the user experience.

7. Leverage Social Media 7/10

Nando’s UK Twitter account has over 1.3M Followers. The brand posts every couple of days on this platform – content that not only promotes their food but sort of provides humor and escapism for these stressful times. For example:

Nando’s UK Facebook account has over 4.5 Likes. However, Nando’s last posted on Facebook in 2018. Too bad they don’t use this very powerful platform today to strengthen customer relationships!

Nando’s UK Instagram account has over 370K Followers. The brand posts various types of content to engage its Instagram community on a daily basis – and the content fits the platform nicely, including videos of people trying out their hot souces.

Some of the posts include videos on Nando’s food hacks, posts with funny captions promoting their recipes, and Nando’s even uses influencers to inspire self-love and growth.

 

View this post on Instagram

 

A post shared by Nando’s UK & Ireland (@nandosuk)

**

Overall, Nando’s is getting a 52/70 here (74%), placing them in joint 14th place on our list, sharing the spot with The Body Shop. Top half of our ranking, but we actually expected them to do a little better. Maybe it’s because we like their branding, IG page, and, well, yes, the Peri Peri so much…

Some improvements in their personalization methods can really push the brand up our list. Ones that tell customers “I know you” and “this is how I can help.”

Also, being helpful is no longer an option for brands today as customers are expecting your brand to give back to society. Nando’s must acknowledge this, with more than nice words.

Here are the full rankings of all the brands we analyzed to date:

  1. Pets at Home 91%
  2. Lowe’s 90%
  3. Petco 90%
  4. Target 87%
  5. Uniqlo 86%
  6. Vrbo 83%
  7. West Elm 81%
  8. The North Face 81%
  9. Holland and Barret 80%
  10. lululemon 80%
  11. Brooks Running 79%
  12. Best Buy 78%
  13. Etsy 76%
  14. The Body Shop 74%
  15. Nando’s 74%
  16. Gymshark 73%
  17. William Hill 73%
  18. Essence 72%
  19. Iceland Foods 71%
  20. Total Wine & More 70%
  21. Tommy Hilfiger 70%
  22. Walgreens 70%
  23. Kohl’s 70%
  24. United Colors of Benetton 69%
  25. Buy Buy Baby 68%
  26. Fiverr 67%
  27. Next 63%
  28. Patagonia 61%
  29. Express 60%
  30. Burberry 60%
  31. Zara 59%
  32. COS 57%
  33. Dream11 53%

We publish a new analysis every week, so watch this space for more brand analyses coming your way!

The post How Do Nando’s CRM Practices Taste? appeared first on Post Funnel.

CRM

Nimble vs. Salesforce: the Complete Comparison Guide

If you’re responsible for finding a CRM to either implement as your very first company CRM or to find the right one to switch to, we feel your pain. Looking for a new CRM is a time-consuming process, and it oftentimes starts with comparing the market leader to other products.  We have a lot of […]

The post Nimble vs. Salesforce: the Complete Comparison Guide appeared first on Nimble Blog.

CRM

Personal CRM: How to Use Customer Relationship Management for…

Solopreneurs sound small and insignificant yet they are a huge part of the world economy. In the USA alone, small businesses comprise 99.9% of all businesses with 47.5% employee share and 30.2 million small businesses.  Out of those 30 million businesses, non-employer firms take up a gigantic 24.3 million, which is 80.5% of small businesses! […]

The post Personal CRM: How to Use Customer Relationship Management for Solopreneurs appeared first on Nimble Blog.

B2CRM News

People In the Streets, and UberEats: The BodyShop Cares

Together with Charity Partner End Youth Homelessness, The Body Shop launched a two-part series of films on young female homelessness, Unseen Kingdoms. 

In partnership with Channel 4, the documentary film explores the lives of homeless youth in the U.K. and was created to provide a platform for women to share their stories through spoken-word poetry. 

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

Last year alone, 100K young people lived on the streets in the U.K. with no shelter, while 67% were forced to leave home because of family breakdown. According to charity akt, 24% of homeless young people are LGBTQ+, and 77% believe coming out is what caused it.  

Being The Body Shop’s first T.V. campaign and launching it just in time for Christmas – is an excellent way to show customers the brand’s commitment to being ethical and a force for good.  

 

View this post on Instagram

 

A post shared by The Body Shop Official (@thebodyshop)

“It has been a tough and turbulent year for many, especially for those without the safety and comfort of a home,” said Linda Campbell, UK and ROI managing director at The Body Shop. 

“Many women who experience or are at risk of being homeless can often find themselves hidden and their voices unheard, so it’s been wonderful working with Channel 4 whose vision and platform has helped bring these tough stories to the fore in a powerful, thought-provoking and uplifting way.”  

TBS has acknowledged the fact that the rules of marketing have changed this year. Going into 2021 with innovative and timely customer retention strategies that include creating smart CRM campaigns that talk to the conscious consumer is a must. 

“Customers want to know that the brands they shop with are trying to make the world a better place. This partnership demonstrates The Body Shop’s commitment to this, and by raising awareness of the plight of young women affected by homelessness,” said Caroline Manning, partner at Craft Media.  

“We are thrilled to have been involved in this partnership and look forward to working with The Body Shop to further demonstrate their commitment to activism in 2021.” 

Faster Delivery This Christmas 

To further build strong relationships with customers, The Body Shop also announced that they have teamed up with Uber Eats for same-day delivery options.  

The partnership already launched on November 23rd in New York, Orlando, Austin, Houston, and Dallas, as well as in Toronto, Canada. 

Drivers will pick up the ordered products, which includes a selection of 91 personal care and skincare items, from TBS stores and deliver them to the homes of customers within 90 minutes. Just as convenient as food delivery.  

“The goal was to meet our customers in a way that they wanted to shop with us, and knowing Covid and everything that was going on, we immediately thought we should partner with a delivery service,” said Aliza Birnberg-Perruzzi, head of U.S. brand marketing at The Body Shop.  

The decision to work with Uber to launch the delivery service “was completely inspired by the way that things have changed due to the pandemic. People are shopping differently now, and we needed to adapt,” she added.  

Through its D2C site, customers can also use click-and-collect delivery methods – making it even faster, safer, and most convenient to shop throughout this “Shipaggedon.” 

“The shorter Christmas delivery cutoff and shipping delays during the busiest shopping season are super critical. We’ve had to go several days earlier than in years past, in order to get products to customers before the holiday,” Birnberg-Perruzzi concluded. 

 

The post People In the Streets, and UberEats: The BodyShop Cares appeared first on Post Funnel.

CRM

6 Steps for a Successful CRM Implementation Process

Why is a successful CRM implementation process so difficult? We’re here to tell you that it doesn’t have to be. Finding and implementing a CRM that perfectly fits your company’s needs might seem daunting. The challenges in CRM implementation can be quite overwhelming; but with a little bit of planning, a lot of these complications […]

The post 6 Steps for a Successful CRM Implementation Process appeared first on Nimble Blog.

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