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Marketing for Mobile in 2021
What’s in this article: How to best incorporate smartphones and mobile usage into every aspect of your marketing plan Anytime you’re able to create a targeted, personalized experience for your…
The Customer is Always Right?
What’s in this article: A look at the famous phrase and whether it is in fact right Human beings can be correct and mistaken at the same time and by…
Food for Thought: A Year Into COVID, What Defined Marketing Success for QSR Brands?
Mid-March 2020, one year ago, was basically the last time we could dine out – without considering the odds of a global pandemic shuffling all our plans. Oh, how little…
5 Segmentation Pitfalls and How to Avoid Them
Segmentation is key to delivering 1:1 experiences to consumers. However, poor segmentation practices can cause your segmentation efforts to fail. In this article, we identify five segmentation pitfalls and how…
Why You Need to Use Video Marketing
Video delivers the experience that most customers prefer, which makes it a must-have for marketing. Authenticity, storytelling, engagement. These are all terms that marketers now attempt to incorporate into their…