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How COVID helped cure a certain generation of technophobia
What’s in this article: As work, shopping and just about everything else has gone remote, or at least offered a remote/mobile option, older generations have begun to overcome their technophobia…
Today’s Teen Trends
What’s in this article: A summary of the latest insights into teenager trends: favorite brands, social media platforms, and spending patterns The key to successful targeting is not just to…
Analyzing Sephora And Its Unique Segmentation Efforts
Sephora is heaven for makeup-obsessed consumers. While Sephora does not release its financial results, Sephora generated retail sales of up to 5.9 billion U.S. dollars in the United States. One…
5 Segmentation Pitfalls and How to Avoid Them
Segmentation is key to delivering 1:1 experiences to consumers. However, poor segmentation practices can cause your segmentation efforts to fail. In this article, we identify five segmentation pitfalls and how…