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Today’s Teen Trends
What’s in this article: A summary of the latest insights into teenager trends: favorite brands, social media platforms, and spending patterns The key to successful targeting is not just to…
From the Vault: Customer Segmentation
This is the 5th edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic. You can see…
5 Segmentation Pitfalls and How to Avoid Them
Segmentation is key to delivering 1:1 experiences to consumers. However, poor segmentation practices can cause your segmentation efforts to fail. In this article, we identify five segmentation pitfalls and how…
5 Types of Customer Segmentation You Should Be Using
Understanding your customer starts with segmentation. By categorizing your audience into groups of shared characteristics, it’s far easier to personalize your message to respond to specific needs. What elements will…