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Members Only: The Amazon Prime Model
What’s in this article: A look at various membership programs in the works The Amazon membership model is one that some other retailers are now trying to emulate Any business…
The Customer is Always Right?
What’s in this article: A look at the famous phrase and whether it is in fact right Human beings can be correct and mistaken at the same time and by…
What Customer Metrics Are You Overlooking?
Marketing in the digital age is all about that data. Marketers have access to a dizzying array of performance metrics, letting us analyze every click, view, and purchasable in a…
The Do’s and Don’ts of Ethical Marketing
Ethics is not something marketers can afford to ignore. More than ever, customers expect their favorite brands to have positions on relevant social issues. One report found that 64% of…
Quality Over Quantity: 5 Brands That Succeeded by Targeting Niche Audiences
At one time, marketing your product or service to the widest possible audience was considered the best way to succeed. Today, digital solutions prove that even niche audiences drive growth.…
4 Customer Experience Management Stats — and What They Mean for Your Business
Here at PostFunnel, we’re all about making data-driven decisions — and helping you do the same for your business. (It just makes sense to do so: With the right data…
5 Types of Customer Segmentation You Should Be Using
Understanding your customer starts with segmentation. By categorizing your audience into groups of shared characteristics, it’s far easier to personalize your message to respond to specific needs. What elements will…