Category: Social Marketing

CRM Strategy

3 MORE Brands Winning the Social Media Game

Last week, we took a look at three brands that were absolutely killing it on their social media accounts. But with so many stellar examples out there, we weren’t content to leave it at that. These brands carved out niches for themselves on their respective platforms while offering something entirely different for followers.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow


Tasty started as a video offshoot of Buzzfeed and evolved into a separate entity and social media juggernaut in its own right. Described as “snack-sized videos and recipes,” Tasty’s videos kicked off the widespread video recipe trend and showed us all how to make social media videos that people actually want to watch.

So how did Tasty make comfort food recipes so exciting? A series of videos with high production values, impeccable timing, and easy-to-follow instructions. Tasty’s videos are perfect content for when you’re mindlessly scrolling through your feed, and the brand has become so popular that it now has several spinoffs of its own – along with a line of cookbooks, branded kitchenware, and over a hundred million followers on Facebook.

Taco Bell

What is it with fast food and social media? While some companies struggled to adapt to modern communication methods, companies like Wendy’s and Arby’s have nailed the tone, humor, and pop culture references that millennials and Gen Z love.

Over on Snapchat, meanwhile, Taco Bell got weird. To celebrate Cinco de Mayo 2016, Taco Bell created a branded Snapchat filter that replaced users’ faces with a taco. The result was hilarious and hideous in all the right ways – NY Mag called it “the worst Snapchat filter I have ever seen” with “the can’t-look-away quality of all great train wrecks.” Love it or hate it, the taco face got people talking, as the lens was viewed 224 million times in just a week. Taco Bell built on the momentum and continues to release new Snapchat lenses regularly.


The Glossier beauty brand officially launched in 2014, but it really started picking up steam in 2018. This growth is partly due to a smart social media strategy that’s gained a cult-like following, along with nearly three million Instagram followers. A big part of Glossier’s success is brand authenticity, with every pic staying true to its “beauty inspired by real-life” tagline. Glossier’s beauty is aspirational, but it’s also achievable, with social media posts telling followers they’re okay as they are.

That’s not Glossier’s only secret to success; it also makes an effort to connect with its community, often showcasing videos and images from customers. Not only does Glossier build relationships with followers through Instagram, but this practice lets those followers connect online, creating a dedicated community of beauty fans.

In Sum

On the surface, these three brands have almost nothing in common. But there’s a theme to their social media success: these companies keep their audiences engaged with creative, brand-consistent posts that make the most of their individual platforms. When crafting your own social media campaigns, consider which platforms best serve your brand and allow you to connect with audiences in an authentic way. Then go ahead and take a shot at it.

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3 Brands Winning the Social Media Game

By now, we all have a pretty good idea of what not to do on social media. What’s harder is getting it right, creating a strong brand presence that resonates with potential customers without being too corporate or salesy. If you’re in need of some fresh social media strategies, turn to these brands for inspiration.


Let’s be honest; Nike’s marketing has been on point for decades. From “Just Do It” to addressing racial inequality with grace and finesse, the athletic brand certainly knows how to make a good ad. Still, even with a high bar to clear, Nike’s Instagram feed exceeds expectations by not just sticking to its commitment to social justice but showing athletes of all sizes, colors, and body shapes.

As Nike founder Bill Bowerman once said, “If you have a body, you are an athlete.” However, getting into athletic activities and finding the right workout regime can be intimidating. Nike’s Insta creates a welcoming environment where anyone can truly be an athlete – with the right equipment, of course. Given that the brand has over 121 million followers on Instagram, it’s safe to say that Nike’s approach to inclusion and equality has struck a chord.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow


We’re officially in the era of snarky fast-food marketing, and Wendy’s is leading the pack on Twitter. The brand’s bio says it all, perfectly encompassing the attitude while still promoting its products: “We like our tweets the same way we like to make our hamburgers: better than anyone expects from a fast food joint.” The social media team uses a variety of clever strategies, from streaming video games and hyping “spicy nuggs” to dunking on followers and competitors.

As a result, the account now has 3.7 million followers, edging out rival brand, McDonald’s, and nearly doubling the reach of Burger King’s Twitter feed. This tour de force of brand awareness has been especially popular with the ever-important millennial and Gen Z audiences, with both demographics reporting increased favorability year over year in 2019. Who knew that red-headed, pigtailed mascot was so full of sass?

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Fall Guys

Unless you’ve been living under a rock without Wi-Fi, you’ve likely seen Fall Guys, even if you’ve never played it. The online multiplayer “party royale” game features top-heavy bean-shaped characters running and jumping through brightly colored competitive courses, but only the last player standing gets the crown. While the game is a ton of fun in its own right, much of its success can be attributed to Oliver Hindle, the man behind the Fall Guys Twitter account.

In under two months, Hindle has helped Fall Guys reach unprecedented popularity for developer Mediatonic, growing the Twitter account to 1.5M followers. By giving codes to streamers and influencers, Mediatonic made Fall Guys a hot topic before it even launched; it’s since become the most-watched game on Twitch.

Hindle also used the Fall Guys Twitter account to raise $1M for charity when he wasn’t busy dunking on cheaters, players without wins, and the unfortunate yellow team. Now players have taken to Twitter and Reddit to share their own victories, defeats, and memes, keeping Fall Guys culturally relevant even after the launch excitement settled down.

It’s not easy to maintain social media success, especially as a corporate brand with something to sell. These companies show how developing a strong brand identity – and sticking to it – is ultimately one of the most important parts of any social strategy. Beyond that, you can’t go wrong by being inclusive and funny, and just about everyone appreciates a good meme.


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