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Identify Social Use Segments in 2021
Whatโs in this article: Pew Research just reviewed its finding of American usage of social media โ hereโs the breakdown Itโs important for marketers to bear in mind which channel…
United Colors of Benetton: Embracing Online Millennial Shoppers
A couple of years ago, United Colors of Benetton revamped its store format and customer experience with a new concept โthat goes beyond the traditional notion of a store to…
Omnichannel Personalization With CDP
In todayโs shop anywhere, anyhow world, omnichannel personalization is key to effective customer engagement, and 85% of consumers want it. However, brands are failing to meet customer expectations around personalized…