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The 5 Consumer Cohorts That Matter Most in 2021
What’s in this article: EY discovered that every shopper hoping to “get back to normal” has a remarkably different vision of what normal looks like The global assurance firm sees…
Decathlon’s New Competitive Advantage: Actually Helping Customers
What’s in this article: Decathlon UK launched its sustainability initiative, Second Life, to “inspire positive change for the planet and its people” The sports retailer also promotes a “Sport Makes…
Under Armour Tackles Climate Change and Shapes the Future of Body Image
What’s in this article: Under Armour promises to reduce greenhouse gas emissions by 30%, ramp up sourcing of renewable electricity and achieve net-zero greenhouse gas emissions by 2050 The sportswear…
3 Quick Examples of How Gap is Advancing Customer-Driven Strategies
What’s in this article: Gap uses several strategies to build deep connections with customers Here are a few of the ones we’ve noticed recently, including creative sets that are open…
IKEA’s Recipe for Sustainability
What’s in this article: Ikea’s new cookbook, “The ScrapsBook” is great in that it addresses a universal paint point: Food going to waste The book contains several innovative ideas for…
Drive Diversity and Environmental Change Through Execs Pockets
What’s in this article: More huge brands aiming to improve their internal diversity and sustainability efforts Chipotle announced that it’s tying exec compensation metrics to both diversity and the environment Nike’s plan…
Ralph Lauren Taps into Changing Customer Behavior
What’s in this article: The luxury fashion brand is making the shift its customers want on sustainability The new apparel rental initiative explores the sharing economy by giving customers the…
IKEA’s Black Friday Sells Sustainability
If you have IKEA furniture that you’ve grown tired of, you now have an alternative beyond posting it on Craig’s List or dumping it. So long as you live in…