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The 5 Consumer Cohorts That Matter Most in 2021
Whatโs in this article: EY discovered that every shopper hoping to โget back to normalโ has a remarkably different vision of what normal looks like The global assurance firm sees…
Decathlonโs New Competitive Advantage: Actually Helping Customers
Whatโs in this article: Decathlon UK launched its sustainability initiative, Second Life, to โinspire positive change for the planet and its peopleโ The sports retailer also promotes a โSport Makes…
Under Armour Tackles Climate Change and Shapes the Future of Body Image
Whatโs in this article: Under Armour promises to reduce greenhouse gas emissions by 30%, ramp up sourcing of renewable electricity and achieve net-zero greenhouse gas emissions by 2050 The sportswear…
3 Quick Examples of How Gap is Advancing Customer-Driven Strategies
Whatโs in this article: Gap uses several strategies to build deep connections with customers Here are a few of the ones weโve noticed recently, including creative sets that are open…
IKEAโs Recipe for Sustainability
Whatโs in this article: Ikeaโs new cookbook, โThe ScrapsBookโ is great in that it addresses a universal paint point: Food going to waste The book contains several innovative ideas for…
Drive Diversity and Environmental Change Through Execs Pockets
Whatโs in this article:ย More huge brands aiming to improve their internal diversity and sustainability effortsย Chipotle announced thatย itโsย tying exec compensation metrics to both diversity and the environmentย Nikeโs plan…
Ralph Lauren Taps into Changing Customer Behavior
Whatโs in this article:ย The luxury fashion brand is making the shift its customers want on sustainabilityย The new apparel rental initiative explores the sharing economy by giving customers the…
IKEAโs Black Friday Sells Sustainability
If you have IKEA furniture that youโve grown tired of, you now have an alternative beyond posting it on Craigโs List or dumping it. So long as you live in…