Auto Added by WPeMatico
B2CRM News: Gap’s Brave Ventures, Nike and Adidas Go Head to Head
This week on B2CRM News highlights we talk about Gap’s collaboration strategy – from Kanye and Simon Biles to Walmart. Yes, Walmart! We also go over a new consumer survey…
Gap’s Brand Values Got Them Simon Biles From Nike
** Ending a six-year deal with Nike, Simone Biles announced that she has chosen to partner with Gap Inc’s Athleta brand. The four-time Olympic gymnastics champion posted on Instagram that…
Is There a Gap in Gap’s Current CRM Practices?
Welcome back to PostFunnel’s 43rd episode of the 7 CRM Commandment Series. Today, we get to Gap Inc. – the fashion retailer group that includes brands like Gap, Athleta, Old Navy, Banana Republic,…
Gap Reaches Within for Black History Month
On the first day of February, Gap sent out an email with a link to the landing page for Black History Month that introduced the source of inspiration for the…
A Message to Mary Alderete: Sometimes, Some Customers, Are Dead Wrong
Mary Alderete took on the role of GAP’s CMO in February 2020. Yes, a brief moment before a global pandemic changed every possible plan. Still, from our vantage point, it…