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B2CRM News: Gapโs Brave Ventures, Nike and Adidas Go Head to Head
This week on B2CRM News highlights we talk about Gapโs collaboration strategy โ from Kanye and Simon Biles to Walmart. Yes, Walmart! We also go over a new consumer survey…
Gapโs Brand Values Got Them Simon Biles From Nike
** Ending a six-year deal with Nike, Simone Biles announced that she has chosen to partner with Gap Incโs Athleta brand. The four-time Olympic gymnastics champion posted on Instagram that…
Is There a Gap in Gapโs Current CRM Practices?
Welcome back to PostFunnelโs 43rd episode of theย 7 CRM Commandment Series. Today, we get toย Gapย Inc. โ the fashion retailer group that includes brands like Gap, Athleta, Old Navy, Banana Republic,…
Gap Reaches Within for Black History Month
On the first day of February, Gap sent out an email with a link to the landing page for Black History Month that introduced the source of inspiration for the…
A Message to Mary Alderete: Sometimes, Some Customers, Are Dead Wrong
Mary Alderete took on the role of GAPโs CMO in February 2020. Yes, a brief moment before a global pandemic changed every possible plan. Still, from our vantage point, it…