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Sephora Doing its CRM Deeds
What’s in this article: Sephora Canada’s latest charity donation adds up to over $275,000 in total charity partner donations since August 2020 To offer a new customer base and untapped…
Gap’s Brand Values Got Them Simon Biles From Nike
** Ending a six-year deal with Nike, Simone Biles announced that she has chosen to partner with Gap Inc’s Athleta brand. The four-time Olympic gymnastics champion posted on Instagram that…
Going Steady: Does Short-Term Service Lead to a Positive Long-Term Experience?
What’s in this article: To foster lasting relationships, marketers should view short-term exchanges in the context of the long-term customer experience. Striking the right balance between efficient service while supporting…