What’s in this article: Gap uses several strategies to build deep connections with customers Here are a few of the ones we’ve noticed recently, including creative sets that are open…
What’s in this article: On the face of it, Carter’s is following CRM best practices in a post-COVID world: Supporting a cause, being helpful, and pledging to D&I When scrolling…
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Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social…
What’s in this article: To foster lasting relationships, marketers should view short-term exchanges in the context of the long-term customer experience. Striking the right balance between efficient service while supporting…
In this article: Bars and those who work in them incurred major losses from pandemic lockdowns Miller Lite’s line of scented candles let those who miss bars smell them at…
To consider the potential payoff of product diversification, let's start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women.…
One of your last online visitors likely arrived at your website via their phones. After all, mobile traffic has skyrocketed 222% over the past seven years with almost no signs…
What’s in this article: How to use humor like Match How to communicate sincerity like Expedia How to deploy nostalgia like Budweiser With widespread shutdowns, remote work, and a rollercoaster…
Having a well-oiled project management function at a digital marketing agency is rarer than you might think. After sitting in on countless interview panels with folks who either currently work…
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The other day, I searched for "Taylor Swift" on Facebook. I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone. Fortunately,…