Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social…

 An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Consider, for instance, how I first came across Southcoast Open Air Market —…

If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. It's the age-old problem…

Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest? Additionally, Facebook has over 2.7…

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably…

This year, brands are increasingly bringing shopping experiences online. But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While…