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Lego + AR = Vidiyo
Lego hails the Viidiyo as “Fun, interactive… [ellipses theirs] revolutionary!” The theme here, as it is for the virtual Barbie activities, is to bring together the physical and digital. Music…
TikTok’s Influence In 2020
With COVID-19 keeping the world indoors this year, TikTok has experienced a surge in growth as the social media platform was the go-to place for many in 2020. As we…
B2CRM News Highlights: Wonder Woman, Instagram, and Charli D’Amelio
Launching products became a real headache in 2020—any product. Customer preferences and expectations and behaviors shifted so quickly and sometimes so drastically. As long as things are not back to…
B2CRM News: Ad Spend is Back Up, Under Armour Going D2C. And Charli D’Amelio
I can swear I heard people talking earlier this year about the end of influencer marketing as we know it. Well, then again, many things were said this year. Including…
Shopify Partners with TikTok
We’ve seen how major brands have capitalized on TikTok’s reach; now Shopify is making it easy for the smaller eCommerce businesses to get a piece of that action, too. Using…
Revlon Makes a Bold Move on TikTok
#DoItBold is the name of the challenge that Revlon launched on TikTok in October. It’s not Revlon’s first venture into using the popular app. It has used it before to…