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Surprising Statistics About Twitter in Post-Trump America [2021 Research]
One of the original social networks, we’ve found that Twitter is often the most misunderstood. Recent studies from Edison Research paint a fascinating picture of Twitter and its role in…
The Fleet’s In: Twitter Launched its Version of Stories
Twitter just launched a new feature most of its users have never asked or even wished for: disappearing tweets, it calls Fleets. Yet, Twitter assures its base that this is…
A Message to Mary Alderete: Sometimes, Some Customers, Are Dead Wrong
Mary Alderete took on the role of GAP’s CMO in February 2020. Yes, a brief moment before a global pandemic changed every possible plan. Still, from our vantage point, it…
B2CRM News: Ad Spend is Back Up, Under Armour Going D2C. And Charli D’Amelio
I can swear I heard people talking earlier this year about the end of influencer marketing as we know it. Well, then again, many things were said this year. Including…