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Segmentation is key to delivering 1:1 experiences to consumers. However, poor segmentation practices can cause your segmentation efforts to fail. In this article, we identify five segmentation pitfalls and how…
Welcome to episode 33 of PostFunnel’s Seven CRM Commandments series, where we get to Nando’s – home of the legendary flame-grilled Afro-Portuguese inspired, South African born PERi-PERi chicken. Today, we will be focusing our…
Welcome to episode 32 of PostFunnel’s Seven CRM Commandments series, where we get to the American fashion retailer Express. So, is the Columbus, Ohio-based workwear retailer treating customers with CRM’s…
Last month, we dove into five TED Talks that, despite not having all that much to do with marketing, still contained some nuggets of wisdom for those in the world…
With COVID-19 keeping the world indoors this year, TikTok has experienced a surge in growth as the social media platform was the go-to place for many in 2020. As we…
We all knew it would happen. And so, welcome to PostFunnel’s 31st episode in the Seven CRM Commandments series, where we finally got to lululemon. And with no further ado,…
Video delivers the experience that most customers prefer, which makes it a must-have for marketing. Authenticity, storytelling, engagement. These are all terms that marketers now attempt to incorporate into their…
In today’s fast-paced marketing industry, advertisers don’t have much time to catch the fleeting attention of potential customers. That’s why personalization — using data-based tailored ads to speak to viewers’…
Welcome to PostFunnel’s 30th episode in the Seven CRM Commandments series! Today, we will be analyzing Essence Makeup – a high-quality cosmetics brand. FYI: Cosnova GmbH is the German company behind Essence, CATRICE, and L.O.V.…
Influencer marketing can be a massively successful strategy for companies looking to grow brand awareness and increase sales. However, there’s more to influencer marketing than putting products in the hands…