The 5 Consumer Cohorts That Matter Most in 2021
What’s in this article: EY discovered that every shopper hoping to “get back to normal” has a remarkably different vision of what normal looks like The global assurance firm sees…
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The Virtues of Virtual: Holograms FTW
What’s in this article: Now you can be in one place and appear to be in another in 3D to create a memorable experience for your target audience without the…
The Home Depot Getting their CRM Projects Done
Welcome back to PostFunnel’s 44th episode of the 7 CRM Commandment Series. Today, we get to The Home Depot – the largest home improvement retailer in the U.S. Let’s see…
Is There a Gap in Gap’s Current CRM Practices?
Welcome back to PostFunnel’s 43rd episode of the 7 CRM Commandment Series. Today, we get to Gap Inc. – the fashion retailer group that includes brands like Gap, Athleta, Old Navy, Banana Republic,…
April Fools’ Roundup 2021: How These Brands Got it Right
What’s in this article: A good April Fools’ gag must be topical, self-aware, and funny, all without making consumers feel like they’re the butt of the joke Marketers planning for…
A Letter to Sarah Brereton: An Update on Gymshark’s Basic CRM Tactics
Dear Sarah Brereton, Head of CRM at Gymshark, I’m writing to you because on August 8th, 2020, we at PostFunnel – a publication dedicated to everything relationship marketing (O&O by…
Going Steady: Does Short-Term Service Lead to a Positive Long-Term Experience?
What’s in this article: To foster lasting relationships, marketers should view short-term exchanges in the context of the long-term customer experience. Striking the right balance between efficient service while supporting…
Morrisons: Treating Customer to Delightful CRM Practices
Welcome back to PostFunnel’s 42nd episode of the 7 CRM Commandment Series. Today, we get to Morrisons Supermarket – the fourth largest chain of supermarkets in the UK. So, how…
Babbel: Using the Right Words to Win Customers Over?
Welcome back to PostFunnel’s 41st episode of the 7 CRM Commandment Series. Today, we get to Babbel – the “language for life” comprehensive learning platform founded in 2007 in Germany. For the purpose of this…
The Do’s and Don’ts of Gathering Customer Feedback
Customer feedback is one of the most vital tools a savvy marketer has at their disposal. By maintaining and monitoring high-value feedback channels, it’s possible to highlight opportunities or blind…
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