Loyal to Good Copy
What’s in this article: Loyalty programs only work if consumers use and understand them To ensure you’re both getting the most out of the program, check out these six inspiring…
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Digital Fatigue: What Marketers Need to Know
What’s in this article: Given the near-universal presence of digital fatigue, here’s what marketers need to know For the past year, we’ve interacted with most of our co-workers, clients, and…
The Dos and Don’ts of User-Generated Content
What’s in this article: User-generated content is valuable to marketers as it is usually the most trustworthy source of content for customers before they make the decision to purchase a…
How to Survive a Reputation Crisis
What’s in this article: When facing a reputation crisis, your response determines whether you regain trust or lose it forever Make sure customers know that you’re aware of their concerns…
Break the Rules of Content
What’s in this article: Knowing when it makes sense for your brand to break the rules when it comes to content marketing is what will help your brand stand out…
3 Highly Effective Ways to Build Trust With Customers
What’s in this article: A list of actions that create trust in your brand over time It may take time to implement the examples in this list, but it’ll help…
How Beauty Brands Are Leading the Marketing Industry to a More Inclusive Future
What’s in this article: Modern consumers prefer companies that share their values Beauty brands are serving up plenty of inspiration on how to improve your brand’s diversity, equity, and inclusion…
What Does Your Brand Voice Sound Like?
What’s in this article: One of the quickest ways to stand out in any industry is to establish a brand voice Narrow down the elements you want to exhibit and…
Get More from Your Rewards Program
What’s in this article: If you want to turn your customers into brand ambassadors, give them a reason to be excited about your company — like rewards Customer reward programs…
3 Ways to Improve Your Brand’s Customer Service
What’s in this article: If you’re struggling to retain customers after the initial acquisition, it might be time to examine your customer service policies and find areas for improvement Take…