An Introduction to Schema Markup for SEO
SEO is not that complicated until it suddenly is. These complications manifest in various ways, ranging from the simple (prioritization based on impact) to the increasingly complex (TF-IDF, or term…
Should You Purchase a Shortcode or Toll-Free Number for SMS Marketing?
Research shows that SMS marketing is one of the most efficient ways to connect with leads and customers. It’s also one of the fastest-growing marketing channels out there. In 2016, 37.2…
Can Facebook Ads Influence Integration Adoption? Here’s What We Found.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded…
Vimeo’s 4 Tips for Generating Leads from Video
As a marketer, you're often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story ... and generating qualified leads that will help…
Relationship Marketing 103: It’s the 90s!
Post-war TV, Madison Avenue agencies, “He likes it! Hey Mikey!”, where’s my MTV? No, this isn’t an alternate version of “We Didn’t Start the Fire” — it’s a quick recap…
12 of the Best AI Chatbots for 2021
Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products.…
Chatbot Trends to Follow in 2021
The chatbot market size is projected to grow to $9.4 billion by 2024. Why? For numerous reasons, but most likely because companies are recognizing the multitude of benefits chatbots offer.…
How to Develop a Content Strategy: A Start-to-Finish Guide
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make…
Winning Greater Share of Stomach Through Human Connection
PostFunnel, in partnership with Hathway, is presenting you with this insight on five ways QSRs are combining tech and creativity. Hathway is a digital growth agency helping brands drive measurable…
How To Organize Sales Leads In 2021: Using the Right Tools to Fill Your Funnel
In the pre-digital era, a salesperson had to be communicative, smart, charismatic, persuasive, persistent, consistent, and knowledgeable. A salesperson in 2021 has to be all of the above, in addition…
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