Fake News Is a Marketing Feature, Not a Hack: Part 2
We live in a post-truth world, and our brains are to blame. In November, I argued that fake news is the worldโs most powerful and socially destructive marketing technique. If…
We live in a post-truth world, and our brains are to blame. In November, I argued that fake news is the worldโs most powerful and socially destructive marketing technique. If…
When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially…
Email marketing is one of the highest ROI digital marketing channels out there with 2019 sales totaling $7.5 billion. Moreover, even though it may seem like the inbox has lost…
Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI…
Resisting ads on Google may be futile, but some are still not giving up the fight. Specifically, the people behind Ad Nauseam are dedicated to an approach that may be…
Updated on January 12, 2021 to include current information and insights. If you are running a Google Ads account, and your goal is to get your users to take a…
At one time, marketing your product or service to the widest possible audience was considered the best way to succeed. Today, digital solutions prove that even niche audiences drive growth.…
Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust,…
If you have a dog or cat yourself or know someone who does, you know about the adoration people develop for their pets. Tapping into that feeling to promote a…
Soโฆ how was everyoneโs 2020? (Whoa, whoaโฆsorry I asked. Put the chair down, please donโt hurt me!) In all seriousness, the past year has been pretty tumultuous โ and has…