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What Customer Metrics Are You Overlooking?
Marketing in the digital age is all about that data. Marketers have access to a dizzying array of performance metrics, letting us analyze every click, view, and purchasable in a…
6 Important Lessons We Learned About Customer Retention in 2020
Soโฆ how was everyoneโs 2020? (Whoa, whoaโฆsorry I asked. Put the chair down, please donโt hurt me!) In all seriousness, the past year has been pretty tumultuous โ and has…
When to Move from Acquisition to Retention
Thereโs no debating the importance of customer acquisition, especially for new businesses. After all, without customers, there is no business โ which is why marketers often heavily focus their efforts…