Why You Might Want to Start a Membership Blog
How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in…
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How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main…
How to Monetize Your Brand’s Blog, According to HubSpot’s Blog Leaders
Whether you're running a personal blog or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time…
How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips]
Check this out: "You're sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at…
How to Create a Successful Blog Strategy: A Step-by-Step Guide
Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI…
What Is a Blog Category and Why Are They Important for Your Blog?
Do you read every post on a blog? If you're like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the…
The Beginner’s Guide to Setting Up a Blog
Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly? Blogging has exploded since its humble beginnings in…
Why Blogs Fail — And How to Make Sure Yours Doesn’t
Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020. Clearly, blogging is competitive.…
Blog vs. Podcast: Which Is the Best Choice for Your Business?
Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A…
15 Amazing Blogging Insights Your Analytics Can Tell You
A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust... All in the early or…