Category: Website Design

Marketing

Chatbot Trends to Follow in 2021

The chatbot market size is projected to grow to $9.4 billion by 2024.

Why?

For numerous reasons, but most likely because companies are recognizing the multitude of benefits chatbots offer. From collecting information, qualifying leads, booking meetings, handling support tickets, answering low-level questions, streamlining sales, and more, there’s a lot a chatbot can do for your company!

What’s even more fascinating about the capabilities of a chatbot? They keep growing. Businesses and people find new ways to utilize them, and trends emerge. Ready to see how you can implement a chatbot for your team? Check out some of the biggest trends and use cases we think will be big in 2021.

Providing an Empathic or Human-Like Experience

Just because your lead or customer is legitimately talking to a robot doesn’t mean it should feel that way. Chatbots that use natural language processing (NLP) and similar artificial intelligence (AI) can intelligently understand the conversation and its intent. How? They use AI to understand the nuances of human dialogue, dialects, and language to execute accurate commands and respond in a human-like manner.

If your chatbot doesn’t have NLP capabilities, you can still make it feel like a person is having a natural conversation. Focus on:

  • Writing enticing welcome messages
  • Having compelling, opened-ended questions
  • Responding to technical commands
  • Carefully crafting your task flows
  • Continuously training and updating your bot

Other AI functionality can also improve your customers’ experience and make it feel more genuine or emphatic. AI-powered bots learn with every interaction, helping them to provide better assistance and help your business better understand customer behavior. Ultimately, your chatbot’s results will be stronger overall!

Utilizing Voice

According to Forbes, more than 50% of all searches by 2021 will be voice-driven. Specific chatbots utilize AI to assist with text and voice. They synthesize human speech to communicate with your leads and customers and route the data they receive back into your CRM or other platforms.

If you have a large customer base or generate a ton of leads routinely, a voice bot may be a perfect solution. They’re accessible at any time, many consumers still like being able to talk to someone or something, and many can be integrated with other services. What’s more? Voice bots allow for personalization, powered through AI, that reduces problems faced while dealing with customer requirements.

Accepting Payment

More banks and other financial institutions are starting to implement payment options within their chatbots. But this trend isn’t only limited to these industries. Any organization that utilizes e-commerce to pay for their goods or services can incorporate payment options into their chatbots.

Your bot can be equipped with the API of your chosen payment system, and whenever there is an event for payment, the bot can send a request to the API then provide a link for payment. This trend helps automate simple payments and allows users to make payments without having to leave their conversation. It’s also cost-effective and improves customer satisfaction.

Simplifying Recruiting and HR

Thinking about posting a job opening to your website or LinkedIn, but don’t have the time to properly weed through your candidates? A chatbot can help. A recruiting chatbot can filter candidates out, schedule them for interviews that work with your schedule, and answer basic questions. By doing this, it helps speed up the entire process, while ensuring a consistent response to each and every person. 

You can still use chatbots after you’ve hired your new employee, too! Your company can also use it for a variety of internal purposes – a trend that’s emerging as larger organizations with huge workforces uncover more use cases. Some enterprises use them to help hire and onboard new employees by sorting out candidates in the interview process, then answering basic HR questions after they’re hired. Smaller businesses can also utilize chatbot functionality to perform these tasks, and other internal communication they find may be better suited through chatbots.

Automating Other Tasks

While not necessarily a new trend (we did just mention it above!), automating specific tasks through a chatbot will still be prevalent for years to come. And for a good reason! Why spend the time you don’t have on tedious tasks when a chatbot can perform them and guarantee 100% accuracy? You can have your chatbot automate everything from reservations, appointments, meetings, asking for company reviews, and more.

Minimizing human error through chatbot automation is also useful because it will help build trust and loyalty – and your customers will keep coming back! Hopefully, they’ll bring in new ones, too.

Combining with Other Messenger Apps

Applications like Facebook Messenger and WhatsApp have been used by businesses before for customer support and service. However, an employee typically handled the conversation, making the experience more similar to live chat. While that’s not necessarily bad, chatbots can still save time and money, and more bot-like functionality is being incorporated into these popular apps. People are already comfortable with chatbots and text messaging, so combining these two forces is a trend that can have good results.

Replacing Forms for Lead Generation

If you’ve struggled to get online visitors to complete your contact forms, chatbots could help. Some companies have already turned to chatbots to get their users to sign up for various things, like downloaded content or demos. While web forms can sometimes be too long and have too many questions, chatbots are intelligent and initiate engaging conversations – which helps with conversion. Additionally, many chatbot platforms let you provide predefined answers to questions in the form of buttons, which are easy to click on and keep the conversation moving.

Last Chatbot Thoughts

These are just some of the trends we think will be big in the chatbot landscape in 2021. With the versatility of chatbots, there’s no denying that there are likely other trends of use cases out there we haven’t considered yet! If you want to brainstorm any other ways to use chatbots for your company, reach out to our team. We’d love to chat!

Marketing

The 8 Elements of Modern Web Design (And Web…

Every year, we see new elements and styles in website design begin to emerge.

Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we’ve detailed eight important elements of modern website design that you can include to improve your site’s performance.

8 Modern Website Design Elements and Trends

1. Unique & Large Typography

Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography. 

For example, The New Yorker is recognized instantly through their use of unique font, Adobe Caslon Pro. While more unique fonts, such as Blokletters-Balpen, have begun to be used by startups and technology companies like Zero.

Why is it useful?

Typography uses one design trend across the website to lead readers to different parts of the page. For instance, The New Yorker website leads visitors from one section to another based on the typography and font sizes.

When creating your company’s brand, your choice in typography can indicate subtle hints about who you are. Are you fun or serious? Functional or informational? Regardless of what font you choose, be sure that your designer considers its applicability across browsers and computers. Choosing a font that is not supported by common browsers and computers could mean that your website displays awkwardly on different devices. 

2. Large & Responsive Hero Images

You don’t have to go far beyond the popular publishing website Medium.com to see an example of a large hero image:

modern web elements large and responsive hero imagesLarge images such as this one do away with the concept of above and below the fold. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more. 

Large hero images are also often placed in the background with text and other content overlaid on top, like on Uber’s website. Regardless of the approach you utilize, large images can help visually tell your story without having to rely on just text. 

Why is it useful?

Your customers are coming from all over the place and have high expectations. You may not be sure if they are finding your website from their phone, tablet, or desktop computer. The image that Medium uses above is extremely powerful, but if it was only visible from desktop computers, many people may miss it. 

That said, ensuring your images are responsive makes for a good user experience. Website visitors can look at different images — whether they are the background or product images — and be able to get the same experience no matter what device they are coming from. 

3. Background Videos

Videos that automatically play in the background can add a lot to a page. They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business.

Let’s take Wistia’s website, for example. When you land on their homepage a large video automatically starts playing in the background, and by clicking on the play button, you get a deeper look at Wistia:

modern web elements background videos

This background video serves as a brilliant way to get the visitor engaged to click-through to the main video. 

Why is it useful?

Background videos focus on enticing the visitor from the moment they land on your page. The video allows your visitor to understand the key points about your company without ever having to read a single line of text. 

In addition, video is processed 60,000 times faster by our brains compared to text. While people are often hesitant to read heavy blocks of text, videos appear effortless and can be consumed very quickly. It also helps that connection speeds are increasing and mobile device sizes are growing, making for better video experiences.

4. Semi-Flat Design

In 2013, Apple fundamentally shifted to flat design. Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design is easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.

Following in Apple’s footsteps, many other organizations — both large and small — have shifted to flat design. However, companies like Uber have put their own spin on the style by adding subtle shadows and dimensions. As you can see in the image below, the boxes have an element of depth with shadows around them, without overdoing it:

modern web elements semi flat design

When you scroll over any of the boxes on the Uber homepage the shadow disappears and relieves the image behind it.

Why is it useful?

Flat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. Regardless of whether you fully design your website using flat design or utilize shadows and other elements, it’s important to be consistent throughout your website. Ensure that your homepage, product pages, and any other key sections of your website all utilize the same design cues so that visitors can instantly understand what they’re viewing.

5. Hamburger Menus

It’s likely that most websites you come in contact with have a long menu of options to choose from. The advantage of this is that the menu can take the visitor directly to where they want to go. However, the disadvantage is that they generally take up a ton of valuable screen space. 

The hidden, or hamburger, menu changes this. This menu was common in web applications before making its way to web design — even in Google Chrome you can find a hamburger menu on the right-hand side.

modern web elements hamburger menusSource: UX movement

Wondering why it’s called a hamburger menu?

If you use your imagination, the three lines that are stacked on top of one another look like hamburger patties. Get it?

Why is it useful?

The pages of your website should have a clear path for the user to take. Removing a busy navigation makes the experience cleaner and distraction free. This improved experiences help to improve the likelihood that the user will find the information they need to complete a desired action. 

6. Giant Product Images

You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This is no coincidence. 

To give you a better idea of what we’re talking about, let’s take a look at the product page for the HubSpot Website Platform:

modern web elements giant product images

There is a large featured image at the top of this page, and as you scroll down the page there are additional in-depth product images. The images are also responsive which aims to ensure an optimized experience for viewers coming from different devices, as we mentioned earlier. 

Why is it useful?

Larger product images help designers highlight different features of a product in a more efficient and effective way.

This approach reinforces the benefits of a feature by providing the opportunity to highlight the most valuable pieces. For instance, in the second image, you will notice that there are numbers on the image corresponding with benefits of certain features.

These large images are also scan-friendly. They help visitors generate a solid understanding of what the different product features do by convey them through images instead of words.

7. Card Design

With the rise of Pinterest, designers and marketers alike have become fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed. 

Brit + Co’s homepage serves as a great example of card design in action:

modern web elements card design

By breaking up different pieces of content into cards, users can pick and choose which articles they want to expand. This helps to keep the homepage feeling clean and organized, without relying on a ton of text. 

Why is it useful?

Card design is becoming more and more popular across B2B and B2C websites because it helps to deliver easily digestible chunks of information for users. Using this design on your site can help highlight multiple products or solutions side-by-side. 

Keep in mind that your cards should be responsive. This means that as the screen size gets smaller or larger, the number and size of cards shown should adapt accordingly.

8. Short Product or Feature Videos

In addition to background videos, companies are also beginning to use short product or feature videos to highlight a specific use case. These short videos are great at bringing your solution to life, while not overwhelming the visitor with a long experience that they must sit through.

A strong example of this comes from the folks at InVision. They display this short illustrator of how easy it is to use their product by dragging-and-dropping a design directly on their homepage:

modern web elements short product or feature videos

Why is it useful?

According to Inc. Magazine, 92% of B2B customers watch online video, and 43% of B2B customers watch online video when researching products and services for their business. Therefore, B2B companies need to create videos that explain their products because it is influential in the buyer’s decision-making process.

These short videos allow for your prospect to quickly understand value without watching a really long, in-depth experience. Sure, both have value, but the shorter videos allows for quick understanding that is best for top of the funnel.

Editor’s note: This post was originally published in August 2018 and has been updated for comprehensiveness.

  

Editor's Pick

How to Tell if Your Website is ADA Compliant

In 1990, the American with Disabilities Act was put into law to protect people who require physical accommodations in indoor and outdoor facilities. When it first passed, websites were a new phenomenon, and no one considered the possibility of digital assets needing to be accessible.

However, there have been multiple cases of companies’ websites being considered not accessible in recent years. This has brought the idea of an ADA compliant website to the forefront. But there are no real federal regulations on the books, begging the questions: How do you know if your website is ADA compliant? What can you do about it?

Keep reading for some history and general guidelines. Please note, we are not authorized to provide legal advice, and we are not attorneys. If you have any questions regarding anything we outline below, please consider contacting legal counsel.

How Can the ADA Apply to Websites?

An ADA law may require an entrance and exit ramp or a certain number of elevators in a building. That is clearly defined in the act. A website with hard to see colors and fonts can discriminate against those with visual impairments or those with no option to read text aloud. As noted, there are no federal guidelines for website compliance under the ADA. Yet, recent lawsuits have concluded websites are considered “public accommodations” covered by Title III of the ADA and, therefore, must be accessible. So, like a public building needing a ramp, a website needs to be publicly available as well — it’s just a highly different approach.

The Department of Justice (DOJ) has contemplated adopting a new rule to outline how private companies’ websites can comply with the ADA. But in 2017, the department decided to halt its proposed rule-making activity. Although the DOJ failed to issue guidance on website accessibility requirements, the World Wide Web Consortium has published coding standards for accessibility, the Web Content Accessibility Guidelines often referred to as WCAG 2.1 AA or simply, WCAG. The WCAG highlights different criteria for making websites more accessible to people with disabilities, including captions for audio content and using high-contrast color schemes, or ones that consider color-blindness.

It’s important to note that legal repercussions shouldn’t be the only reason to consider making your site accessible. It can help expand your user base by opening it up to more people, and site functionality that’s good for accessibility generally triggers higher SEO and code quality.

How Do You Make Your Site ADA Compliant?

Your website should comply within reasonable standards of the WCAG to be considered ADA-compliant and potentially avoid a “demand letter” (or a complaint that comes with penalties). You can do things, both on the backend and frontend, to make your site and its content accommodating to more people. Again, we are not substitutes for real legal advice, but we recommend*:

  • Getting your developer or development team involved. They can check on your website’s more technical, structural components like ARIA labels, navigation, head sequencing, and more.
  • Provide text alternatives for non-text content, like images, so people with visual impairments can better understand the graphic. While it may seem simple, alt-text can become nuanced, so we further recommend referring to a web accessibility tutorial.
  • Offer alternatives for time-based media, such as audio or video. This can include captions for pre-recorded audio or live audio.
  • Test your site’s colors with a tool that assesses the color contrast ratio of text on backgrounds. This is important for visual impairments.
  • Make sure content is readable and the foreground contrasts sufficiently with the background.
  • Avoid referencing the visual presentation of your site as best as you can by eliminating copy with commands like “click the green button” or
  • Ensure audio can be paused, stopped, or volume-changed for hearing impairments.
  • Ensure your copy is both readable in size and content (i.e., accessible to most reading levels or plain language). This is an important component to remember because accessibility is not just related to design and development. A lot has to do with your writing and content – making accessibility an ongoing project.
  • Don’t use any functionality, like flashing animation that could cause a seizure.
  • Make all your functionality available from a keyboard. This is important for people who may have motor disabilities and can’t rely on a mouse as much. Try doing some tasks on your site with just your keyboard, and ask yourself if your site layout makes sense still if you removed all the graphic or visual content?
  • Be sure all interactive elements include distinct focus states, so keyboard users can tell where they are on the page
  • Always help users navigate, find content, and determine where they are through purposeful links, a sitemap, clear headings and labels, and visual indications.
  • Don’t add any unpredictable functionality to your web pages, like automatic form submissions, opening tabs in new windows, or switching focus abruptly throughout the page.

*These are a few examples of what can be done to ensure your website is accommodating. Continue reading to see how we can further assist. 

How We Can Help

Though we’ve mentioned we’re not legal representation, we can still help because we understand the importance of ADA compliance in websites. We also know it’s a lot to check on and implement, so we offer quarterly audits to look for ADA compliance issues and provide solutions to resolve them. As the head of our web services puts it:

“Our clients increasingly see ADA compliance not only as a legal requirement but also as an extension of the user experience that supports a strong brand expression on the web. This can be a tricky task – but we’ve sought to simplify this for our clients. Revising your site is just the beginning – from a legal standpoint, we recommend our clients actively audit their site just as they would audit for SEO issues.” – Samantha Winski, Optimization Director, Lynton

By regularly checking to see if your site complies with general guidelines, you’ll be able to provide a good experience for everyone who visits your website – regardless of who they are. As suggested, it shouldn’t just be a legal concern, but a desire to support everyone’s needs as they interact with your brand. Reach out to discuss more.

Marketing

9 Australian Websites That Will Inspire Your Design

It’s no question that Australia is one of the most visually stunning places on Earth.

And, for generations, Australian artists have embraced the continent’s colorful culture in their work.

When walking through a museum or historical location in Australia, you might find canvases covered with vibrant colors and energetic images that feel like they’re transporting you into an intense or action-packed scene.

Take, for example, this 1994 painting by Emily Kame Kngwarreye, an Australian high-colorist artis. Here, the painter uses explosions of different colors to simulate the action-packed beginning of Earth.

Image Source

But Australia’s colorful, energetic art aesthetic doesn’t stop at art museums. Today, it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the region’s immersive or eye-popping artistic techniques in web design and user experience.

Whether you’re an international marketer learning how to design a unique web experience for visitors around the world, or an Australian designer hoping to get a leg up on the local competition, we’ve compiled a list of nine stunning Australian company websites you can learn from.

Examples of Australian Websites

Vbreathe

Vbreathe, which sells a high-tech, compact air detoxification system for homes,leverages a full video experience on the homepage of its website.

vbreathe australian website demo

When you enter Vbreathe’s site, you instantly see a silent video that uses animations and special effects to demonstrate how the detoxifier works. Then, when you click on the video’s overlaid play button, you enter a full-screen product demo video that explains how the product works and why consumers should consider it.

After viewing the silent or full-screen video, visitors can scroll down to find more text-based product details and links to content air detoxification.

All in all, Vbreathe’s site does a great job of combining stunning images, videos, and text-based content that educate visitors about in-home air quality and give them the information they need to justify making a purchase.

Kua Coffee

Kua Coffee pulls visitors into its website with an interactive homepage scale that simply asks, “How many coffees do you have a day?”

When you click an amount of coffee you drink on the scale and press “GO,” you’re sent through a slide show that calculates interesting measurements related to the amount of coffee you drink and explains where that coffee would be sustainably sourced from if you purchase brews from Kua.

kua coffee australian website demo

Once you complete Kua’s slideshow, you can scroll through a page that informs you more about the impact of environmentally-friendly coffee brewing and where Kua’s ingredients are sourced from.

Kua Coffee’s site is a great example of how a brand can create an interactive experience that allows a visitor to think about how they use or consume a product, learn more about how that type of product is made, and find out why a particular brand’s product is better than its competition.

Slaven Torline

While some designers might find it difficult to create a memorable site around something as logistical as financial planning, Slaven Torline — an Australian firm that advises struggling companies — embraces whitespace and simple animations to create an intriguing, effective, and professional website.

On Slaven Torline’s homepage, all you’ll find a brief mission statement, an image with a sphere and a cube, and a headline asking “How can we help?”

Slaven Torline australian website demo

When you hover over the sphere, you’ll see the word “Insolvency” appear with a few list items to the side explaining how the business can help. When you hover over the square, you’ll see something similar around the word “Restructuring.

When you click “Learn more” for either Insolvency or Restructuring, the page expands with the associated shape moving down to a lower corner. From there, the shape’s shadow will change based on where your mouse is moving, adding light interactivity to the page.

Overall, Slaven Torline’s a great example of how a corporate or B2B company with less visual offerings can still leverage a clever — yet professional — aesthetic to create a memorable, interesting, and smooth user experience for its visitors.

SeeMakePlay

SeeMakePlay is a company that coordinates and teaches arts and crafts to children in schools or at parties. When you visit the site, you’ll see a colorful SeeMakePlay logo surrounded by colorful animated characters. And, on the lower-right, you can click a color and a pencil icon which enables you to scribble all over the page and characters.

seemakeplay australian website demo

As you scroll down, you continue to see playful animations, testimonials, and images of happy children, as well as an explanation of how the business works. You can also find an inquiry form allowing you to learn more about the brand.

With SeeMakePlay’s website, visitors can experience the fun and excitement of arts and crafts at the top of the homepage, scroll to learn more about the business, and ultimately find out where and how to schedule a class when they reach the bottom. This is an excellent way to pull a visitor through the flywheel as the design attracts, engages, and delights them.

PacVac

PacVac, an Australian vacuum company, offers its homepage visitors a highly visual and somewhat interactive experience that highlights the major value points of its Velo vacuum cleaner.

When you enter the site, you see a simple image of a woman vacuuming her home. Then as you scroll, you begin to see product shots of the Velo, which pop in front of a white background.

Just when you think this is a standard product site, you might notice that the product shots are animated. For some of them, you can twist and move the Velo in different directions with a simple swipe of your mouse, allowing you to get an interactive 360-degree view of the product.

pacvac australian website demo

From there, the animations continue to get more advanced with each scroll. At one point you can scroll to see how each piece of Velo’s inner machinery works.

pacvac australian website demo

Essentially the home-page of this site feels like a self-paced, interactive video demonstration that shows a visitor everything they need to know about a vacuum without completely overwhelming them. The more you scroll, the more complex the details and animations get.

The progression of VacPac’s homepage content lines up well with the average buyer’s journey. When a prospect is doing initial research, they might just skim a site for light product information. But, as they get more serious about purchasing a product, they’ll look for a longer list of details and specifications before making an informed decision.

The Rocks Markets

The Rocks Markets is a retail and dining space in Sydney, Australia. While this business could easily place static food shots and basic information on its site and still get great foot traffic as a notable tourist destination, the web designers used the site to embrace color, video, and a sense of movement with each scroll.

The Rocks australian website demo

When you land on the homepage, you can see that the background is a video of delicious foods from different vendors at The Rocks Market. As you scroll, you’ll continue to see photos and notice that the page navigation shrinks to give space to the beautiful food photography.

The Rocks Menu australian website demo

The Rocks Markets’ site is a great example of how a brand can highlight product videos and imagery, text-based content, a detailed navigation bar, and other information without making a homepage look too busy or overwhelming to understand. When visiting this site, you feel like you’ve learned almost everything you need to know about the Rocks Market, but still know exactly where to click if you have remaining questions before your visit.

Australian Shopping Sites

Boyd Blue

Boyd Blue is a women-fun ecommerce site and store chain that sells a wide range of Australian-made home products — from furniture to decor.

While many other sites on this list have amped up interactivity, Boyd Blue’s designers aired on the side of simplicity by focusing each web page’s format around large, high-resolution images of products in natural home settings.

Boyd Blue australian website demo

Aside from its beautiful homepage, Boyd Blue’s website also features an ecommerce store with a design and UX that’s also simple and easy to navigate for quick, frictionless purchases:

boyd blue australian website demo

Rather than burying basic product shots in a page design with tons of descriptive text, the image-centered, light-text design allows users to get an accurate idea of what products will look like in real life, while also enjoying a smooth, aesthetically pleasing web experience.

Queen Garnet

Queen Garnet is an Australian brand that sells plum-based health and wellness products such as supplements, powders, and beverages.

Like a Queen Garnet plum, which has been dubbed a “queen of antioxidants,” the QueenGarnet.com’s homepage is purple, decorative, and uses regal-looking imager and fonts. When you enter the homepage, you’ll see a short, but memorable automatic video that presents one of Queen Garnets products in a castle with a moat surrounding it.

queen garnet australian website demo

As you scroll down the homepage, you’ll see light animations that show each recent Queen Garnet product and basic information about it. With each product listing, visitors can click to buy it or learn more about it.

Visitors can also click to the Queen Garnet’s ecommerce shop, which has a similar purple aesthetic, and lists all of its products:

queen garnet australian website demo

Queen Garnet’s site is a great example of how brands can benefit from light video, basic animations, and a consistent color and style aesthetic. The site’s royal-purple theme is not only fun and vibrant, but it could also be very memorable to visitors sifting through a handful of health and wellness sites for the perfect product.

Birdsnest

Birdsnest is an ecommerce clothing site that allows you to skim through product listings or get automated product recommendations based on your interests.

The ecommerce brand’s website design balances whitespace with colorful product shots to give off a simplistic, friendly, care-free aesthetic.

birdsnest australian shopping website demo

What’s most memorable about Birdsnest’s site is its user experience.

If you’re a first time visitor, you can browse products using search filters, or shop by categories including body type, occasion, and even personality. You can also answer a few questions about yourself and your clothing interests to generate a Style Profile that will help the website send you suggestions.

birdsnest style me australian shopping website demo

As you fill out your Style Profile, look at different products, or buy different outfits, the site will learn more about you and give you product suggestions in its Style Me section or through via an email subscription.

This is a great example of how designers and marketing teams can work together to create a highly-personalized shopping experience that can lead multiple groups of people with different interests to product purchases.

If you’re interested in building a website and design that does something similar, there are plenty of affordable ecommerce tools that can help businesses in any region with personalization and ecommerce recommendations. Check out this guide to learn more about them.

What Marketers Can Learn From Australian Web Design

Whether you’re in Australia or designing a website globally, the examples on this list have highlighted how brands can use color, video, and other elements to make their websites (and brands) seem memorable and unique to all visitors.

Here are a few techniques you can try leveraging:

  • Immersive or Interactive Experiences: Many of the sites above drop the visitor into a video or interactive experience that makes navigating the homepage feel like an entertaining journey. These experiences not only engage the visitor, but they’re also memorable and allow prospects to easily digest lots of information about a brand in a short time.
  • High-Resolution Imagery: All of these websites played up imagery, whether the graphics related to products or stirring up emotion. Regardless of the photo strategy, solid photos with great quality will be very memorable to your visitors.
  • Vivid Color Schemes: While some websites on this list masterfully played with white space, all of the examples above had a design scheme that allowed colors related to their images or brands to stand out.

To learn more about designing the best website for achieving your brand’s awareness or sales goals, check out this guide. Already have a website? Click here for redesign tips. You can also download the free resource below for even more handy advice.

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