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5 Rules of Cost-Effective Video Marketing
By now, nearly everyone agrees that video is the premier medium for effective content marketing. You can find statistics galore back up that claim—including some jaw-dropping numbers from information hub…
How to Create a Content Marketing Strategy in 7 Easy Steps
One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special…
How to Develop a Content Strategy: A Start-to-Finish Guide
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make…
What Is a Micro Niche … and Do You Need One?
A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches,…
Rethinking Your Premium Content: How to Build a Guided Learning Course
Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren't there for the…
What Are Website Traffic Exchange Sites? (And Why You Shouldn’t Use Them)
Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales. So it’s no surprise that traffic remains a…