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Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses…
Weโve all heard the old adage: โyour network is your net worth.โ The way we grow our networks is by not only connecting with people but also by following through…
Whatโs in this article: Chipotle reported 133.9% growth in digital sales in Q1 2021 and it only spends 3.3% of its revenue on marketing The Newport Beach-based fast-casual restaurant chainโs…
Facebook offers many ways to advertise your brand, but with so many options comes much uncertainty. One of the best ways to combat this uncertainty is through trial and error.…
Webinar titles are a lot like blog post titles โ they have to catch your eye, yet provide enough context to make you click. Titles can't be too short or…
Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long…
Welcome to our monthly list of recommended podcast episodes that we think people in marketing should listen to. Apple vs. Facebook (feat. Privacy) (23 mins)Today, Explained, April 29Apple updated its…
Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors,…
Whatโs in this article: A summary of the latest insights into teenager trends: favorite brands, social media platforms, and spending patterns The key to successful targeting is not just to…
White space, also known as negative space, is one of the most vital design principles in modern web design. Itโs also one of the most complicated usability elements to nail…