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Relationship Marketing 106: So Many Channels, So Little Time

Whatโ€™s in this article: The 6th installment of PostFunnelโ€™s Relationship Marketing series A look back at how marketers adapted to a โ€œmobile firstโ€ approach that requires all content and services…

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Decathlonโ€™s New Competitive Advantage: Actually Helping Customers

Whatโ€™s in this article: Decathlon UK launched its sustainability initiative, Second Life, to โ€œinspire positive change for the planet and its peopleโ€ The sports retailer also promotes a โ€œSport Makes…

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