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Introducing Two New Pardot Innovations for Account-Based Marketing
In today’s all-digital landscape, it’s more important than ever for B2B marketers to personalize account engagement with messages that resonate with every buyer. Salesforce Pardot, part of Salesforce Digital 360,…
ABM Inspiration: 3 New Resources to Help You Finetune Your Strategy
Are you looking for tips and tools to fuel your account-based marketing (ABM) strategy? The latest ABM content from Salesforce can help you unify your internal teams, target the right…
Checklist: Is ABM Right for You?
In the history of B2B marketing, account-based marketing (ABM) programs are still fairly new. According to the sixth State of Marketing report, 64% of them were started in the past…
Get Fluent in Account-Based Marketing With Our “How to Speak ABM” Podcast Series
It’s been a few years since account-based marketing (ABM) joined the ranks of top marketing strategies. But even after all this time, that “A-B-M” acronym still leaves some people scratching…
What You Need to Build a World-Class ABM Martech Stack in 2021
This post is written by Daniel Englebretson. Daniel is a Salesforce Trailblazer and co-founder and VP of client services for Khronos, an agency that specializes in account-based marketing, B2B marketing,…