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How to Calculate a Lead Score (With Examples)
Lead scoring is a key strategy for any business that wants to efficiently handle leads at scale. There comes a point when your focus shifts from getting enough leads…
The Struggle Is Real: Customers Have Difficulty Actually Buying
There’s a myth that corporate buyers hold all the power over vendors – that vendors struggle to sell. However, perhaps it’s the other way around: buyers struggle to buy. “As…
The 5 Types of Videos You Need to be Using in Your Sales Process Right Now
Using video in sales conversations increased 93% last year. 2021 will be the year video goes from test to invest for most sales teams. But what does that mean for…