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Why Customer Service Should Be Part of Your B2B Marketing Strategy
When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to…
How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein
It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and…
How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups
Does a good proportion of your business come from renewals? Do you ever worry that you’re letting renewal business slip through the fence? Do sales managers struggle to gain visibility…
ABM Inspiration: 3 New Resources to Help You Finetune Your Strategy
Are you looking for tips and tools to fuel your account-based marketing (ABM) strategy? The latest ABM content from Salesforce can help you unify your internal teams, target the right…
4 Phases to Launching New Products in an All-Digital World
In our all-digital world, launching a new product looks a little different than it used to — but there are still lots of ways to do it successfully. All it…