As a salesperson, every interaction and exchange you have with a prospect or customer matters. These interactions — also called sales engagements — impact the buyer's journey, conversions, loyalty, and your…
In order to sell someone, you have to book a meeting with them first. And as salesperson can tell you, that's far easier said than done. Reps make countless calls…
Here on PF, we love ourselves a good podcast. That’s why we’ve recently been bringing you a monthly lineup of the best podcast episodes we think marketers should listen to.…
While the integration of artificial intelligence and digital marketing tools can be useful, it’s easy to forget that marketers are, in fact, human. As such, errors are inevitable. Striving for…
It’s true; PDFs can be crawled, indexed, and even ranked by search engines. However, most PDFs lack crucial information (more on this later) that helps search engines understand what the…
Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 percent,…
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would…
In March of this year, Jay Baer, Founder and CEO of Convince and Convert, assembled his entire virtual team to announce an unexpected departure from our very successful strategy and…
At Convince & Convert, one of my roles as head of strategy is to make sure that everything we recommend to our clients is grounded in sound research and a…
This year, many brands were forced to drastically change sales tactics during the COVID-19 pandemic and the economic uncertainty that came with it. While some companies saw sales pipelines slow…