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Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the…
Posted by MiriamEllisImage credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on…
I can swear I heard people talking earlier this year about the end of influencer marketing as we know it. Well, then again, many things were said this year. Including…
In today’s shop anywhere, anyhow world, omnichannel personalization is key to effective customer engagement, and 85% of consumers want it. However, brands are failing to meet customer expectations around personalized…
Converting leads has always been one of the most challenging pieces of the marketing puzzle. When you are trying to target small niche markets, this can be even more difficult.…
Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my…
There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. Using inbound/content marketing to build and nurture an audience that…
Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can…
I’ve been testing a new SEO hack and it works no matter how old or how new your site is. What is it? It’s the FAQpage schema. Even if you…
Browser vendors are planning changes that will affect the way Pardot users produce online content and emails. The Pardot product team is working with the browser vendors and web standards…