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The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking Can Help

At this point, most marketers know that Googleโ€™s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals…

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Pardotโ€™s First-Party Tracking Open Beta: Everything You Need to Know

In January 2020, the worldโ€™s most popular internet browser,ย Google Chrome, announced that it would stop supporting third-party tracking cookies entirely within two years. By eliminating third-party cookies, Chrome will be…

Continue ReadingPardotโ€™s First-Party Tracking Open Beta: Everything You Need to Know