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The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking Can Help
At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals…
Pardot Security and Privacy: Our Commitments to You
Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features…
Browser Privacy Changes Will Impact Your Marketing. Here’s How.
On March 4, the Wall Street Journal ran an article on the front page above the fold titled “Google To Stop Ad Sales Based on Browsing.” The tagline was: “Citing…
How to Scale Your Consent and Privacy Management Process
Last fall, I shared some tips and strategies to help marketers building a consent and compliance process. Chances are, you’ve started on that journey. But as you develop those processes,…
How Pardot Helps Marketers Comply with Today’s Privacy Regulations
Today, technology is integrated into nearly every part of our lives. From the tiny personal fitness trackers on our wrists to the major data centers powering the internet we use…
Protecting Your Email Stats from Bot Activity with Metrics Guard for Email
Internet security is always evolving. As attack methods change, so do defense mechanisms. A few years ago, we saw a new development in email security. Some inbox providers started employing…
Encryption Everywhere: What is mixed content and why should marketers care?
Browser vendors are planning changes that will affect the way Pardot users produce online content and emails. The Pardot product team is working with the browser vendors and web standards…
Pardot’s First-Party Tracking Open Beta: Everything You Need to Know
In January 2020, the world’s most popular internet browser, Google Chrome, announced that it would stop supporting third-party tracking cookies entirely within two years. By eliminating third-party cookies, Chrome will be…