Category: disney

amazon

Iconic Villain Style Comes to the Disney Store on…

Last month, we saw the partnership between American Eagle and Disney to bring out a holiday collection featuring classic characters like Mickey Mouse. But the sweet aspect of the Disney brand is not everyone’s cup of tea.

Sometimes it seems as if the bad guys have more fun – or at least a better style sense. Certainly, the evil queens and fairies featured in Disney films make a far stronger impression than the nominal heroines.

For those who want more spice than sugar, Disney set up a different kind of collaboration with Heidi Klum to put a completely different spin on dressing up as a Disney character.

For all those who disdained dressing up like a Disney prince or princess because they identified far more with the characters with a dark streak, they now have the opportunity to wear their less-than-pure heart on their sleeve, back, front, head, legs, or feet.

Thanks to Heidi Klum’s collaboration with Disney on the new Villains line, you can now be dressed in full Villain style from head to toe. Wearable options extend to villain-decorated socks, T-shirts, jackets, sweatpants, and hats available exclusively through the Disney store on Amazon.

Why decorate clothing with Disney villains? Klum designer told WWD that she finds them fascinating: “they’re iconic and we have all grown up loving them and their stories,” so she was very happy to draw on her favorites to create this new causal line of clothing for Disney.

She added: “They each have their own mysterious personalities and I used that inspiration, with modern design elements, to create something that felt both cool and comfortable.”

The launch in early December brings out the line in time for holiday gift-giving with prices ranging from about $10 for a pair of socks to $129 for a bomber jacket. The options do make the perfect gift for someone who proudly claims a place on Santa’s naughty list.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

The post Iconic Villain Style Comes to the Disney Store on Amazon appeared first on Post Funnel.

AE

AE & Disney Partner for a Special Holiday Collection

Disney returns to its mousy roots in promoting its partnership with AE (American Eagle). The screen shot below comes from the video that plays above the product line on American Eagle’s site.

Mickey reprises some of his moves from The Sorcerer’s Apprentice in this shot. But the appeal is meant to be very contemporary with TikTok stars, Addison Rae and Wisdom Kaye, appearing in the campaign.

“Follow Your Dreams” the quintessential Disney theme is what defines the campaign, according to the Women’s Wear Daily(WWD) report on it. Chad Kessler, American Eagle global brand president, explained why they believe the theme is appropriate now:

It’s obviously been a challenging year. Kids did not have the year that they planned and we’re all learning how to live and work in this new time. We really wanted this holiday to be all about optimism and connection and togetherness, reminding people that there’s a lot to be hopeful for, reminding ourselves that we have a lot in common.

American Eagle is not only promoting the special line on their site and on social media but creating a virtual store, as well. Kessler explained to WWD that the brand set up “an augmented-reality store on Snapchat.”

This goes beyond viewing a catalog on the screen and recreates what Kessler describes as “a 3-D store experience.” That means that shoppers can use their phone to browse through products set up as they would be in a physical store.

The store closures caused by the pandemic did have an impact on sales and profits for the AE brand this year. On top of those losses, the company had to undertake “$15 million of COVID-19 related expenses and restructuring charges.”

Certainly, while many are still shopping over their phones rather than going in person to browse at stores, it makes sense to invest in enhancing the virtual experience. Perhaps Mickey will be able to use his sorcerer’s hat to work some holiday sales magic for the brand.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

The post AE & Disney Partner for a Special Holiday Collection appeared first on Post Funnel.

Translate »