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Drive Diversity and Environmental Change Through Execs Pockets
Whatโs in this article:ย More huge brands aiming to improve their internal diversity and sustainability effortsย Chipotle announced thatย itโsย tying exec compensation metrics to both diversity and the environmentย Nikeโs plan…
Disney+ and Dr. Suess Putting Customer Safety First
Whatโs in this article:ย Disney+ will discontinueย a number ofย their classical movies from childrenโs viewing profiles due to their negative typecastsย Six Dr. Suess books will no longer be published as…
See How Global Brands Unite to Support The COVID-19 Vaccine
Youโd think a vaccination for a global pandemic will not be a dividing topic. But in the world of social media, it is. Thatโs why when brands are helping to…
8 Examples of what Diversity and Inclusion Can Mean for Brands
Now more than ever before, brands are taking the pledge to integrate diversity and inclusion (D&I) into their workforce, product offering, and marketing campaigns to show a full representation of…
โWe Will Do Betterโ
Best Buy has pledged over $44 Million towards a 5-year plan to address Diversity and Inclusion and other community efforts. Along with creating new career opportunities for youth, expanding college…
Arm & Hammer Promotes DIY Gifts for the Holidays
When flour is more sought after than flowers, the old FTD slogan is reinvented by Arm & Hammer. As it is 2020, the slogan is rendered into a hashtag: #SayItWithBakingSoda.…
The Dos and Donโts of Meme-Based Marketing
Every advertiser hopes that a marketing campaign will go viral, and whatโs more viral than memes? But thereโs a right and wrong way to leverage memes when speaking on behalf…
How About Staying in A Christmas Movie Come to Life?
Itโsย a holly, jolly Christmas! Vrbo, the American vacation rental online marketplace (recently announced to be merged with its sister brand, HomeAway), just announced a collaboration with Lifetime, the American cable…
Beyoncรฉ Partners with Peloton
The fitness brand Peloton that gained notoriety in its holiday ads last year bounced back with a vengeance when COVID-19 hit and gyms closed. The demand for home gym equipment…