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Drive Diversity and Environmental Change Through Execs Pockets
What’s in this article: More huge brands aiming to improve their internal diversity and sustainability efforts Chipotle announced that it’s tying exec compensation metrics to both diversity and the environment Nike’s plan…
Disney+ and Dr. Suess Putting Customer Safety First
What’s in this article: Disney+ will discontinue a number of their classical movies from children’s viewing profiles due to their negative typecasts Six Dr. Suess books will no longer be published as…
See How Global Brands Unite to Support The COVID-19 Vaccine
You’d think a vaccination for a global pandemic will not be a dividing topic. But in the world of social media, it is. That’s why when brands are helping to…
8 Examples of what Diversity and Inclusion Can Mean for Brands
Now more than ever before, brands are taking the pledge to integrate diversity and inclusion (D&I) into their workforce, product offering, and marketing campaigns to show a full representation of…
“We Will Do Better”
Best Buy has pledged over $44 Million towards a 5-year plan to address Diversity and Inclusion and other community efforts. Along with creating new career opportunities for youth, expanding college…
Arm & Hammer Promotes DIY Gifts for the Holidays
When flour is more sought after than flowers, the old FTD slogan is reinvented by Arm & Hammer. As it is 2020, the slogan is rendered into a hashtag: #SayItWithBakingSoda.…
The Dos and Don’ts of Meme-Based Marketing
Every advertiser hopes that a marketing campaign will go viral, and what’s more viral than memes? But there’s a right and wrong way to leverage memes when speaking on behalf…
How About Staying in A Christmas Movie Come to Life?
It’s a holly, jolly Christmas! Vrbo, the American vacation rental online marketplace (recently announced to be merged with its sister brand, HomeAway), just announced a collaboration with Lifetime, the American cable…
Beyoncé Partners with Peloton
The fitness brand Peloton that gained notoriety in its holiday ads last year bounced back with a vengeance when COVID-19 hit and gyms closed. The demand for home gym equipment…