What Is an Account Executive (And Do You Need One)?
The term "account executive" can mean different things to different people. Itโs a sales role, yes โ but it goes beyond the traditional rep duties of only selling a product…
The term "account executive" can mean different things to different people. Itโs a sales role, yes โ but it goes beyond the traditional rep duties of only selling a product…
Have you hit on an excellent idea for a business?ย Writing up a business plan will help you determine if your idea is a viable one that could make substantial…
I like to think of marketing and sales as the leads in a buddy cop movie.ย Sales is the grizzled veteran on the force who keeps reiterating that they're "too…
Marketers have access to more data than ever before that enables them to offer better customer experiencesโif they make use of that data. Donโt struggle to find and apply the…
Posted by MiriamEllisImage credit: Elvert Barnes โConscious spending with the community can contribute to neighborhood sustainability.โ โ Christine Araquel, The Parkโs Finest I encountered this quote from a restauranteur on…
I can swear I heard people talking earlier this year about the end of influencer marketing as we know it. Well, then again, many things were said this year. Including…
In todayโs shop anywhere, anyhow world, omnichannel personalization is key to effective customer engagement, and 85% of consumers want it. However, brands are failing to meet customer expectations around personalized…
Converting leads has always been one of the most challenging pieces of the marketing puzzle. When you are trying to target small niche markets, this can be even more difficult.…
Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my…
There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. Using inbound/content marketing to build and nurture an audience that…