How to Run Spotify Ads
There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the…
The Goldilocks Effect: What It Is & How to Apply It
Just about everyone is familiar with Goldilocks and the Three Bears. If you aren't, it's the story of a little blonde girl who commits breaking and entering โ a felony…
The SMS Advantage for Marketing
Whatโs in this article: To market effectively, you canโt just stick with what worked in the past; you have to use what works now 70% of customers consider texting a…
Evaluate Your eCommerce Options with HubSpot
Last year, Americans spent a whopping $79.17 billion on eCommerce goods. That accounts for 14% of total retail sales, up from 11% in 2019. The pandemic played a significant role…
Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know
Hulu gave us "The Handmaid's Tale," then gave us "Little Fires Everywhere." So, personally, I don't need another reason to love the streaming platform. But if I had a small…
Home Depot Engages Customers with DIY Live
Whatโs in this article: Home Depot has discovered that adapting its in-person workshops to a virtual audience is a good way to differentiate itself Using the live streams, found on…
How to Use Amazon Audio Ads
With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there. Wouldnโt it be great if you could find a way to reach these…
The Most Annoying Types of Ads & What to Do Instead [New Data]
A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use…
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