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3 Ways to Extend HubSpot Chatbots with Custom Code
In the next two years, chatbots will save businesses $8 billion. You read that correctly: $8 billion! But how is that possible? Most businesses implement a chatbot to replace simple…
Evaluate Your eCommerce Options with HubSpot
Last year, Americans spent a whopping $79.17 billion on eCommerce goods. That accounts for 14% of total retail sales, up from 11% in 2019. The pandemic played a significant role…
Tracking URLs in HubSpot: What You Need to Know about Campaign Tracking
Your HubSpot campaigns typically involve several different moving parts that may cross over departments like marketing, sales, and customer service. One of the most common elements in any HubSpot campaign? …
How to Audit and Clone Your HubSpot Workflows
Over the past year, HubSpot has made substantial updates to their workflows. The latest update extends to their contact workflows, creating a consistent, powerful workflows tool throughout your portal. You…
16 KPIs to Measure Chatbot Effectiveness
According to industry research, 85% of customer interaction will be handled without human agents by 2021 -- which, if you haven’t noticed, is next month. Crazy, we know! One of…
ICP vs. Buyer Personas- Why Both are Important for ABM
Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they…
5 Ways to Leverage HubSpot with the Wix app
Looking to align your Wix site data with HubSpot better? With the HubSpot + Wix integration from SyncSmart, you can. The app allows users to get the critical data they…