Just as every craftsperson needs their toolkit, as do marketers. With the right templates and tools, you’ll know how to perform each step of your marketing plan consistently. Which marketing…
Do you see a negative trend in your Google Analytics account? Are you wondering why your organic traffic is down? Is this time to panic? Not necessarily. Before you rush…
We live in an era where newsletters don’t exactly have the best reputation. Because many of us receive a lot of emails every day, newsletters would often be thrown in…
What once was old can always be new again, and that includes your content. Here’s what you need to know about repurposing content the right way. Key Takeaways Repurposing is…
Quick question: what (if done right) isn’t supposed to catch someone’s attention in a piece of content? A great flow. If your article jumps from one idea to the next…
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Are you familiar with the dark mode? About 92% of those with smartphones use dark mode on at least one app. The increased use of dark mode with various email…
The digital marketing landscape is constantly shifting, so it’s easy to see why some people are asking, “Is email marketing dead?” Well, Statista predicts that the number of global email users will…
For many of our content marketing consulting clients, the content creation process can be the hardest part of any content marketing initiative. From the time and resources needed to create…
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What does it take to write a great headline? A simple, yet effective tool that makes marketers more confident when writing headlines. Take the guesswork out of improving headlines. Today’s…
For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is…