Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don't need a bachelor's degree or certificates from fancy schools anymore. In most…
Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas,…
Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO…
Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating…
Advertisements are everywhere. From display ads to non-skippable ads on YouTube and influencers with #spon on Instagram, ads are becoming harder and harder to avoid. With new research showing that…
Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a…