When most marketers consider how to optimize their email program, they think about how to write compelling copy and calls-to-action (CTAs). Yes, copy and CTAs are important. But there is…
Do you like catchy blog titles like these? What 10 Studies Say About The Best Times To Post On Social Media How To Attract An Audience With The Best Blog…
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Generative Pre-trained Transformer (GPT-3) and artificial intelligence (AI) first made their way into the marketing industry last year. There's been a lot of talk about whether or not robots will…
Are you planning on creating even one blog post as part of your marketing strategy? If you are, then you need to have an effective content production process in place.…
The use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for…
Society props up an image of "the lone creative" for writers, artists, and other creatives producing content, hustling away, and emerging with a finished masterpiece. There's a lot wrong with…
If I asked you to take a peek inside your content library to find a piece of content you published last year, could you find it easily, or would you…
Newsletters play an important role in engaging, converting, and retaining your customers. It acts as a medium to connect with your customers, and if executed well, it also allows customers…
When we build strategies for our clients at Convince & Convert, we usually help them plan for the next 12-24 months, but in this incredibly unusual pandemic period, it feels…
Ever wrack your brain for content ideas and come up with… nothing? It’s a pretty common challenge for marketing pros. In fact, I had to sit and think for a…