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The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems. Todayโ€™s guest is Richard Lau, founder of Logo…

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Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Metgan Thudium From MTC โ€“ The Content Agency [AMP 212]

The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic? Todayโ€™s…

Continue ReadingEmpathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Metgan Thudium From MTC โ€“ The Content Agency [AMP 212]