5 Content Marketing Trends to Keep in Mind for 2021
As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve. What is 2021 going to look like for…
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Lead Magnets: A Comprehensive List of 50 Lead Magnet Examples to Grow Your Email List
Ever wonder what happens to the 95% of people who visit your website without buying anything? Many of these visitors leave without ever coming back. What if, instead of losing a potential…
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How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust [AMP 209]
Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the…
Cold Email Marketing: Everything You Need to Know to Succeed (+Templates)
There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. Using inbound/content marketing to build and nurture an audience that…
How We Successfully Rewired Our Business During the Pandemic
In March of this year, Jay Baer, Founder and CEO of Convince and Convert, assembled his entire virtual team to announce an unexpected departure from our very successful strategy and…
B2B Content Marketing Research for 2021: Key Takeaways and Trends
At Convince & Convert, one of my roles as head of strategy is to make sure that everything we recommend to our clients is grounded in sound research and a…
The Marketer’s Guide to Crafting A Successful Brand Journalism Strategy
Is it news? Is it an ad? Look, it's brand journalism! An ever-evolving form of marketing, brand journalism is more than a hundred years old. It dates way back to…
How To Solve Customer Pain Points With Super Useful Content
In the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls…
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How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]
Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and…
How to Become a Marketing Manager With Authentic Advice From People Who Have Actually Done It
Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don't need a bachelor's degree or certificates from fancy schools anymore. In most…