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Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Consumer behavior is always changing. Even with COVID-19 affecting peopleโ€™s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead…

Continue ReadingUsing Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Two things are true about marketing โ€” saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home…

Continue ReadingOptimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]