B2CRM News: Jack Harlow and Jonny Cota Help Mix Content and Merch
It’s always amazing to see how an ad by a small brand or an unknown agency goes viral. Equally, it’s impressive when a huge one is doing something so smart…
Programmatic Advertising: Choosing the Right DSP for Your Business
When choosing a DSP for your programmatic campaigns, it’s crucial to select a platform that meets your marketing goals. Selecting the right DSP has a variety of factors to consider…
16 KPIs to Measure Chatbot Effectiveness
According to industry research, 85% of customer interaction will be handled without human agents by 2021 -- which, if you haven’t noticed, is next month. Crazy, we know! One of…
Google Ads vs. AdSense: We Break Down the Differences
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It's surpassing traditional advertising, and Google is a huge reason why. As one of…
Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide
In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late…
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How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]
How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay…
Maximize Return During Tough Times Through Testing
Posted by timaj100We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect…
How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)
When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather…
How to Monetize Your Website Without Destroying Your User Experience
If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great…
How Sales Enablement Can Drive Revenue Growth in 2021 According to Crayon’s Director of Sales
How did your leadership priorities change in 2020? If you started paying more attention to the sales enablement needs of your organization, you’re not alone. According to recent HubSpot research,…
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