B2CRM News: Jack Harlow and Jonny Cota Help Mix Content and Merch

It’s always amazing to see how an ad by a small brand or an unknown agency goes viral. Equally, it’s impressive when a huge one is doing something so smart and low-fi.

This week, on our B2CRM News Highlights, we bring you two examples of when big names combined content and merchandise in ways that at least at their core – any marketer can try with their brand.

Watch:

The B2CRM News Highlights weekly segment is part of PostFunnel Insider, powered by Optimove.

Check out previous clips, our 7 commandments of CRM, and the weekly CRM hack, all on our YouTube channel.

From last week:

Watch: CRM Hack on How to Reduce Subscription Cancellations, B2CRM Weekly News Update with John Oliver and Pringles, and CRM Analysis on Essence

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